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Getting Started

Advanced TV is LiveRamp’s self-service tool for TV planning and activation. With Advanced TV, audiences can be built and distributed for addressable and OTT (“over the top”) TV advertising, with near-instant TV subscriber counts.


In Advanced TV, an audience is a grouping of segments that are distributed together or are used for modeling (or other uses). In Connect, the term "audience" is used differently.

See the articles in this section for an overview of Advanced TV.