AbiliTec

LiveRamp AbiliTec is an identity resolution technology for offline data (personally-identifiable information or “PII”, such as email address, name, postal address, etc.) that gives platforms and the marketers they work with the ability to connect and update what they know about consumers, resolving PII data across enterprise databases and systems, to deliver a better customer experience in a privacy-conscious manner.

See the articles in this section for more information, and see our AbiliTec API documentation for more information on using the AbiliTec API for real-time application of AbiliTec identifiers.