Announcement: Rate Limiting Improvements for Facebook Offline Conversions API Attribution Program (11/9/21)

We’re pleased to share that LiveRamp has worked with Facebook to significantly improve the efficiency of our daily rate limits, now up to 5 billion transactions per day. This provides you the capacity needed to consistently and reliably deliver large amounts of transaction data to Facebook as part of LiveRamp’s Facebook Offline Conversions API Attribution Program. 

With this enhancement, you can upload backfilled data quickly, and without the interruptions that might have resulted from the previous transaction rate limits. No action is required on your behalf in order to leverage this benefit.