Connect to Walled Garden Data
LiveRamp Clean Room provides an intelligence layer that interoperates with walled garden clean room environments for Amazon Marketing Cloud (AMC) for increased efficiency and scale.
By combining LiveRamp Clean Room's intelligence layer with walled garden clean room data, teams can benefit from user-level analysis uniquely suited for:
Finding efficiencies, such as eliminating wasted ad spend and monitoring targeting parameters across multi-region and multi-product offerings.
Driving effectiveness by reaching more unique users, optimizing for performance, and refining funnel goals and tactics for increased ROAS.
The implementation phase involves clean room owners configuring one or more walled garden clean rooms for query facilitation and automation.