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  • Data Marketplace

Data Marketplace

The LiveRamp Data Marketplace is a next generation data marketplace. The Data Marketplace enables buyers and sellers of marketing data to connect and transact cross-channel at a person level.

With the Data Marketplace, you can:

  • Manage the permissions for your data usage

  • View aggregated usage across multiple platforms where data are used

  • Manage aggregated billing

  • Peruse the Data Marketplace:

    • A UI marketplace for you to sell and buy data

    • APIs that are customizable per marketplace user (such as first-party data owners, third-party data owners, and digital platforms)

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The Data Marketplace contains a wide variety of segment data.

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This data can be distributed and made available for use at a wide variety of platforms with LiveRamp integrations. View all of our partners in the LiveRamp Partner Directory.

Note

If you don't have access to the Data Marketplace tab in Connect, contact your LiveRamp representative or email DataMarketplace@liveramp.com.

In this section:

Data that a company has collected themselves, as opposed to second-party data or third-party data.

Data that a company has purchased from a third party, as opposed to first-party data or second-party data.

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