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Distributing to Google

First-party data can be distributed to Google through three destination account integrations, depending on how you want to use the data on the various Google properties. See "Distribute First-Party Data to Google" for more information.

Data Marketplace data can only be distributed to Google by data sellers. Data buyers cannot distribute Data Marketplace segments from LiveRamp to Google, and should instead find Data Marketplace segments in Google. See "Distribute and License Data Marketplace Segments to Google" for more information.