FAQs for Data Marketplace Data Providers
See "Maximizing Data Marketplace Revenue" in the "Playbook for Data Providers" section of the help documentation.
There are a couple of main reasons why you might not have received any usage from a particular DSP.
Platform Integration: Some platforms take longer than others to activate segments, so deliveries that went out late in one month may not have been activated until the following month.
Lack of demand: Some of our partner DSPs are still ramping up the demand side of their business and may be taking on syndicated data in preparation for campaigns that may or may not ever come to fruition.
If you are expecting usage from a particular platform (for example, if you sent a custom segment to an advertiser), contact your LiveRamp representative and let them know the platform and the segments that you were expecting usage on. Your support team will initiate a followup process.
If you are a Data Marketplace data provider, LiveRamp will send you a Data Marketplace Revenue and Usage Report at the end of the month after the month in which usage has occurred. For example, you will get the May usage report on June 30th.
Once you send LiveRamp an invoice based on the report, LiveRamp will make the payment according to the terms agreed to in your contract.
"Google Reseller" is a global channel which makes your data available to all DBM accounts as well as all AdWords Display accounts that have been allowlisted to receive third-party data. Unfortunately, at this time we cannot provide advertiser specific breakdowns for usage through Google Reseller, but we will begin including this information as soon as it becomes available.
Unfortunately, LiveRamp cannot provide additional information in our usage reports. There may be technical or contractual reasons why a particular column is absent from a particular platform.
LiveRamp always delivers all of the information we receive from our platform partners, and we check in regularly to attempt to augment the reporting we do receive.
You can only edit segment pricing (and other segment information) only if you are making your segments available only in the LiveRamp Data Marketplace, and not in any other destination platforms.
When you first create a segment and perform a distribution to a specific destination platform, all Data Marketplace metadata (such as Data Marketplace segment names and prices) gets sent to the destination platform. If you subsequently change the segment price or other segment metadata within Connect or via updating a Data Marketplace taxonomy file, that information does not refresh at the destination platform.
Because of this, you can only edit Data Marketplace segment metadata (including pricing) if you are making your segments available only in the LiveRamp Data Marketplace, and not in any other destination platforms.
If you’ve distributed your Data Marketplace segments to another destination platform, you cannot edit the segment metadata for existing segments. If you edit the segment metadata, those changes will not be implemented in any downstream platforms.
To change segment metadata for existing segments, upload the segments again as new segments and then provide the new metadata. After you’ve confirmed that the new segments are available in the downstream platforms, work with the platforms to disable the previous versions. See "Edit Existing Data Marketplace Segment Information" for complete instructions.
To see a full list of available destinations:
From the Connect navigation menu, click New Destination Account to see a full list of platforms where you can send data.
Select the Data Marketplace filter to get a list of Data Marketplace destinations.
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You can also click here to navigate to the view directly.