LiveRamp's Client-Side Tags

LiveRamp Client-Side Tags are tags that can be used to log user activities (such as page views or ad views, adding items to a cart, or completing a transaction) and then match the identifiers associated with those activities to RampIDs. The standard Client-Side Tag (CST) can be placed in advertisements, and web or mobile web environments. The Enhanced Client-Side Tag (eCST) can also be placed in in-app mobile, CTV, and OTT environments.

LiveRamp creates a log file from these activities daily. The log file is either used to create fields and segments in your Connect account (for Activation use cases) or is delivered to you or your measurement partner (for Measurement use cases).

For more information, see this article in the LiveRamp Identity documentation site.