Implementing LiveRamp’s Real-Time Identity Service Tag
Integrations with LiveRamp are built around communicating via RampIDs, our people-based, cross-device identifiers. One way this process can be enabled is via the Real-Time Identity Service (RTIS), a tag that can track website visits and ad traffic. When the tag fires, LiveRamp will return a RampID to your server endpoint, providing you a people-based identifier that can be used for personalization and measurement use cases.
Note
If you'd like the RampIDs of your web visits to be returned directly back to the browser in a JSON object, talk to your Implementation manager about the RTIS API (rather than the RTIS pixel).
The LiveRamp tag is certified to run on a number of platforms, including Google AdX. There are some platforms where LiveRamp is not certified, such as Facebook or GDN. Contact your technical support representative to learn more.
If you are planning on sending data to LiveRamp for matching to other platforms, a cookie sync or proprietary platform ID sync is required.
For more information, see this article in the LiveRamp Identity documentation site.