Skip to main content

Overview of the LiveRamp Data Marketplace

The LiveRamp Data Marketplace is a next generation data marketplace. The Data Marketplace enables buyers and sellers of marketing data to connect and transact cross-channel at a person level.

With the Data Marketplace, you can:

  • Manage the permissions for your data usage

  • View aggregated usage across multiple platforms where data are used

  • Manage aggregated billing

  • Peruse the data marketplace:

    • A UI marketplace for you to sell and buy data

    • APIs that are customizable per marketplace user (such as first-party data owners, third-party data owners, and digital platforms)

https://s3.amazonaws.com/elevio-article-assets/56d62848f23dc/59231994ed008_data-store-overview.png

The Data Marketplace contains a wide variety of Segment Data, Signal Data, and Data Services.

https://s3.amazonaws.com/elevio-article-assets/56d62848f23dc/59231e17f3827_data-categories.png

This data can be distributed and made available for use at a wide variety of platforms with LiveRamp integrations.

https://s3.amazonaws.com/elevio-article-assets/56d62848f23dc/59231e79113cd_data-store-destinations.png
In this section:

Data that a company has collected themselves, as opposed to second-party data or third-party data.

Data that a company has purchased from a third party, as opposed to first-party data or second-party data.