Recommended Audience Limits

In the context of LiveRamp Connect, a way to group your consumers within LiveRamp.

The number of records in a given audience that are tied to unique audience members (after deduplication). In almost all cases, when we say "record" we mean a unique record.

Data you use to group your records based on certain attributes (such as “Gender=Female” or “Income=25,000-49,999”) so you can distribute those records to one of LiveRamp’s partners, typically for targeting, measurement, or personalization.

A group of your records that are defined by a specific attribute (a field/value pairing, such as "Gender=female"). For example, a field for "Gender" might contain segments for "Gender=Female" and for "Gender=Male".