View Stats in Your Dashboard

Your dashboard is where you can see aggregate stats for each of your audiences, including the date the audience was last updated, the number of unique records, the number of active records, and the number of record or device matches by destination.

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Access Your Dashboard

To access your dashboard in Connect:

  1. From the Connect navigation menu, click Dashboard to navigate to the Dashboard page.

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  2. Select the desired audience from the Audience drop-down list in the upper left.

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Stats Displayed in Your Dashboard

The following stats are displayed for the selected audience:

  • Last Updated: The date the audience was last updated.

    Note

    Want to check file status? To see if a file has been fully ingested by our systems, click Files in the Connect navigation menu to navigate to the Files page. See "Check the Status of an Uploaded File" for more information.

  • Unique Records: The number of records, after the consolidation of any duplicate rows through the use of the audience key. See "How Connect Counts Unique Records" for more information.

  • Active Records: The number of unique records that have at least one field being actively distributed to a destination.

  • Top Destinations: The top three destinations, in terms of number of records matched. The number of records matched includes all destination accounts for each destination.

    Note

    • How this is calculated: The records are aggregated (and de-duped) across all device types.

    • If stats have been disabled for an audience (which sometimes occurs when an audience is not within our audience limits), destinations will not populate here even if you have active distributions for that audience. See "Product Limits and Guidelines" for information on our audience limits.

    • Are all platforms available? Currently, stats for Pandora and Facebook are not displayed.

  • Matches by Destination: From the Destinations drop-down list, select "All Destinations" to see the aggregate of all records matched or select a specific destination to see stats for that destination.

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    The stats are broken down by web (cookies), iOS mobile devices, Android mobile devices, and users (usually a custom platform ID). Hover over one of the bars in the bar graph to see an exact number.

    For a specific destination, you can use the Match Type dropdown to toggle between Records and Devices:

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    • Records: The number of audience members that were matched at this destination for each device type you are sending (cookie/web, iOS device, Android device, or custom platform ID).

    • Devices: The number of devices that we’re sending to that destination.

      Caution

      This number may differ from what appears at the actual platform.

Note

  • Want to download these stats? Click DOWNLOAD AUDIENCE STATS to download these stats as a CSV file.

  • Want to see stats at a per segment level? These can be viewed on the Audience Segment page for that audience (hover over Audiences in the Connect navigation menu and then select the desired audience) and on the Segment Distribution page for the desired destination (click All Destinations in the Connect navigation menu and then click MANAGE on the desired destination account tile).