Announcement: Ongoing Enhancements to Identity Graph Accuracy (10/22/24)

Improved RampID Accuracy of Assigning Emails to the Dominant User:

We've improved how we match emails to our unique identifiers, RampIDs. Our latest tests show up to a 9% improvement in the accuracy of assigning emails to the best RampID (meaning our system is now even better at correctly identifying people based on their email addresses). This means more precise identity resolution, leading to better data quality and reliability.

Increased Email Recognition Rates:

When records include email, LiveRamp’s ability to recognize a consumer can potentially increase by 3.2%. The ability to addressably reach that consumer potentially increases by 2%. This means that when clients provide more detailed personally-identifiable information (PII), such as name, postal address, email, and phone number, we are more likely to accurately identify the intended person. This is crucial because emails and phone numbers are often shared among multiple users, and having more PII helps us pinpoint the correct individual, reducing the chances of mismatches. This enhancement ensures higher confidence in the matched identities, providing a more robust foundation for your data-driven strategies. 

Enhanced Data Quality: Accurate matching means your data is more reliable. With improved accuracy of assigning emails with the dominant user, you can trust that your data is more reliable, leading to better decision-making and more effective marketing campaigns.

Optimized Customer Insights: Higher accuracy of assigning an email to a dominant user and higher recognition rates mean more precise customer profiles; you get a clearer picture of your customers. This allows for more targeted and personalized marketing efforts, improving customer engagement and satisfaction.

Streamlined Operations: With more accurate data, your team can focus on important tasks instead of fixing data errors, helping your business run more smoothly. This means less time spent on data reconciliation and more time on strategic initiatives that drive business growth.

Boost Marketing ROI: By leveraging more accurate and comprehensive customer data, you can create highly targeted campaigns that resonate with your audience, leading to higher conversion rates and improved ROI.

Enhance Customer Experience: Accurate and comprehensive identity resolution enables personalized interactions, fostering stronger customer relationships and loyalty.

Drive Data-Driven Decisions: Reliable data is the foundation of effective decision-making. With improved data accuracy, you can confidently make strategic decisions that propel your business forward.

No Immediate Action Required: You do not need to take any immediate action. Our system will automatically implement these updates. However, we recommend monitoring your data to observe the improvements and ensure that your workflows continue to operate smoothly.

Percentage of Change: The percentage of RampID assignment changes will be under 9%, and most likely less, depending on the specifics of your data. This means that while some changes will occur, they will be relatively minor and should not disrupt your operations.

Regular Updates: These changes are part of our regular, monthly updates aimed at enhancing the accuracy and reliability of our identity graphs. As such, they should not be significantly noticeable beyond the usual updates you are accustomed to.

Support and Assistance: If you have any questions or encounter any issues related to these changes, our support team is available to assist you. We are committed to ensuring a seamless transition and helping you leverage the enhanced capabilities of our identity graph.