LiveRamp U.S. ATS Review Criteria

This document provides clarity to U.S. adopters of the Authenticated Traffic Solution (ATS) on what LiveRamp will review prior to implementation.


The content of this document does not constitute legal advice, and adopters of ATS must have a direct consumer relationship. Companies without such relationships, such as exchanges or martech companies, must refer upstream partners directly to LiveRamp for reviews.

Requirements for Web and Mobile App Privacy Policies

  • State that the company may collect and share user data with service providers or third parties to provide digital advertising services to the Publisher.

  • Include a direct link to a LiveRamp opt-out:

Suggested Privacy Policy Language for ATS

“When you use our [XXXX], we share information that we collect from you, such as your email (in hashed form), IP address or information about your browser or operating system, with our identity partners/service providers, including LiveRamp Inc. LiveRamp returns an online identification code that we may store in our first-party cookie for our use in online, in-app, and cross-channel advertising and it may be shared with advertising companies to enable interest-based and targeted advertising. To opt out of this use, please click here (”