Privacy Manager GDPR

Consent under the GDPR is a freely given, specific, informed, unambiguous, affirmative action, and it should be as easy to withdraw consent as to give it. The Privacy Manager, LiveRamp’s Consent Management Platform (CMP), enables site owners to manage consent in a way that can comply with the GDPR and ePrivacy directive and gives their visitors the ability to change their data sharing preferences at any time. The consent status can be easily communicated to all vendors regardless of their participation in the IAB Transparency & Consent Framework.