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Universal Privacy Manager

Launchpad allows for easy management of multiple Privacy Manager configurations. The Universal Privacy Manager API as part of LaunchPad offers a means of easily implementing multiple versions and variations of Privacy Manager without having to make any changes on your site implementation. For example: You are looking to be compliant to local privacy laws in Europe and California. You can now set up Privacy Manager for GDPR and Privacy Manager for CCPA but only implement a single LaunchPad tag. Universal CMP provides a layer of unified communication with the individual Privacy Manager configurations.

Getting Started

  1. Set up loading rules to configure which Privacy Manager configurations to load in which geo.

  2. Integrate Universal Privacy Manager:

    • Tag Loading Rules

    • Tag Manager integration

    • Custom integrations using Events and API functions

  3. Experiment with running multiple variants of Privacy Manager configuration.