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LiveRamp Data Hub


This topic has moved from Safe Haven to the Data Hub documentation. For up-to-date information, update your bookmarks.

LiveRamp Data Hub provides a set of analytics, privacy, and configurable permissions for conducting secure many-to-many collaboration with partner organizations. It features a native SQL editor and a set of screens used for granting permissions, viewing data assets, and monitoring partners' data activity.


For example, publishers and brands can collaborate on the following use cases:

  • Prepare views: Prepare views of your first-party data and then configure query thresholds, column-level permissions, and other detailed permissions when granting access. Partners never see your RampIDs and household RampIDs because they are hashed and protected. You can also revoke a partner's access to your data at any time.

  • Multiparty collaboration: Run queries that span multiple partners' data.

  • Measurement: Perform cross-screen and cross-platform measurement and attribution. Gain insight from access to partners' audiences and ad exposure data.

  • Built-in activation: Configure and control partners' activation and destinations.

  • View partner activity: View your partner's use of your data.

Get Started

To get started, work with your LiveRamp representative to ingest your first-party data to your LiveRamp-hosted GCP project. Once your data are processed, a corresponding dataset appears in Data Hub SQL Editor. Similarly, if your partner grants you permission to a data asset, it will appear in the Assets section of SQL Editor below your partner's name.


Once Data Hub has been enabled for your account, you can access Data Hub at the URL provided by your LiveRamp representative.

The Data Hub user interface has the following main pages.

  • Home page: When you first log in, you can click tiles for key activities. The actions available depend on your assigned roles. You can also navigate using the left navigation bar.

  • SQL Editor: Explore data, run queries, and review the results. You can then view from your queries, create data permissions for your partners, and create user-defined functions.

  • Saved Queries: If you find that have a query that you run often, you can open it in SQL Editor, give it a name, and save the query.

  • Query History: View all the queries that you have run and reopen them in SQL Editor if needed.

  • All Assets: View assets (functions, tables, and views) that are owned by your organization or that have been granted to you by your partners and open them in SQL Editor. You can view assets' permissions and create data permissions for assets that you own.

  • Permissions: View data permissions that you created on the All Assets page and download the Permissions Activity Report.

  • Data Activity: View partners' data use, including the queries that were run.

  • Activity Reports: You can download the following reports as spreadsheet files:

    • Permissioned Data Activity Report: All actions taken by your partners that involved data you've permissioned to them. This report is also available on the Data Activity page.

    • Permissions Activity Report: All permission activity that has taken place in your account. This report is also available on the Permissions page.