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Distribute Data to Pinterest

See the sections below for information on distributing first-party data or Data Marketplace data to Pinterest.

Pinterest requires that an authorization using OAuth be performed by a user with the appropriate permission level before any distributions can be made to Pinterest. For more information, see the "Performing OAuth Authorization for Pinterest" section below.

Note

Pinterest has lower recommended destination account limits than LiveRamp's general recommended destination account limits. For more information, see the “Pinterest Destination Account Limits” section below.

Note

Distributing data with Connect involves activating a destination account for the destination you’re distributing to and then adding segments to distribution for that destination account. See the articles below for instructions:

Overview of the Pinterest Integration

LiveRamp's integration with Pinterest follows the guidelines listed in the table below:

Caution

The information listed below was current at the time of publication and represents our best understanding of the integration based on the information available at the time, including information given to us by the destination platform. Any sections not filled out are areas we did not have information on at the time of publication. Use this as a general guide, but check with the platform to confirm any areas that are critical to your use case.

Category

Area

Info

Notes

Delivery/Matching

Identifiers that can be delivered

  • Cookies: No

  • Mobile device IDs: Yes

  • RampIDs: No

  • CTV IDs: No

  • CIDs/Platform IDs: Yes

Lookback window

Time to live

Enabled for Record Sync

Yes

For more information, see "Keep Destination Data Fresh with Record Sync".

Accepts raw fields

No

For more information, see “Platforms that Do Not Accept Raw Fields”.

Duplicate segment names allowed

Configuration

Account info needed

Advertiser ID: Your Pinterest-provided advertiser account ID.

Requires OAuth authorization

Yes

Additional data restrictions

None

Requires LiveRamp action to activate destination account

No

Data Marketplace

Accepts Data Marketplace data

Yes

For more information, see the "Information for Data Sellers" section below.

Data Marketplace pricing used

Advertiser Direct

Additional Data Marketplace limitations or guidelines

Yes

For more information, see the "Guidelines for Distributing Data Marketplace Data" section below.

Additional Information

Can display matched reach in Connect

Yes

Limit on number of audiences per seat ID in the platform

Exposure logs available

 

LiveRamp "Conversions API program" available

Yes

For more information, see "The Pinterest Conversions API Program for Offline Conversions".

Pinterest Integration Options

When activating a Pinterest destination account, the following integration options are available:

Note

The standard First-Party Data integration is limited to US data only. If you're located in Canada (CA) or Mexico (MX), use the Pinterest (CA) First-Party Data or Pinterest (MX) First-Party Data integrations.

Use

Data Type

Who It’s For

Integration Name

Distributing US first-party data to Pinterest

First-party data

Advertisers

Pinterest First-Party Data (US)

Distributing US first-party data to Pinterest and utilizing Record Sync

First-party data

Advertisers

[Record Sync] Pinterest First-Party Data (US)

Distributing Canada (CA) first-party data to Pinterest

First-party data

Advertisers

Pinterest (CA) First-Party Data

Distributing Mexico (MX) first-party data to Pinterest

First-party data

Advertisers

Pinterest (MX) First-Party Data

Distributing Data Marketplace segments (third-party data) to Pinterest through LiveRamp's Advertiser Direct program

Data Marketplace data

Data buyers

Pinterest (US) Data Marketplace

Pinterest Destination Account Limits

Keep the following recommended limits in mind when adding segments to distribution for a Pinterest destination account:

Item

Limit

Maximum number of segments distributing in one destination account

500

Maximum number of segments added for distribution to a destination account per hour

200 per hour

Exceeding these limits might result in deliveries taking longer than our usual 12-72 hours expected processing time.

Distribute First-Party Data To Pinterest

To distribute first-party data to Pinterest, activate the appropriate “Pinterest - First-Party Data” destination account tile by following the instructions in "Activate a New Destination Account".

When distributing your first-party data to Pinterest, two integration options are available:

  • A Record Sync-enabled first-party data integration, which keeps your data fresh at the destination by enabling data refreshes to utilize user deletions (see "Keep Destination Data Fresh with Record Sync" for more information).

    Note

    Record Sync is currently only available to US customers.

  • A first-party integration that is not enabled for Record Sync.

Once you’ve activated the destination account, follow our instructions on distributing data to a destination.Distribute Data to a Destination

Configure the Required Properties

When activating the destination account, the following fields are required:

Field

Description

Notes

Advertiser ID

Your Pinterest-provided advertiser account ID.

This ID should be numeric.

Destination Account Name

The name you want to give to this destination account. 

Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length.

Enable and Validate an OAuth Connection

Follow the instructions in the "Performing OAuth Authorization for Pinterest" section below to enable and validate an OAuth connection for the Pinterest destination account.

Distribute Data Marketplace Data to Pinterest

Data Marketplace data can be distributed to Pinterest in the situations listed below:

Party Distributing

Distribution Type

Integration to Use

Notes

Data buyers

Standard segments: Yes

Pinterest (US) Data Marketplace

Uses Advertiser Direct Pricing

Custom segments: Yes

Data sellers

Standard segments: No

Custom segments: No

To distribute Data Marketplace data to Pinterest, activate the “Data Marketplace” destination account tile listed in the table above by following the instructions in "Activate a New Destination Account".

Once you’ve activated the destination account, follow our instructions on distributing data to a destination.Distribute Data to a Destination

Guidelines for Distributing Data Marketplace Data

Use the following guidelines when distributing Data Marketplace data:

Configure the Required Properties

When activating the destination account, the following fields are required:

Field

Description

Notes

Advertiser ID

Your Pinterest-provided advertiser account ID.

The ID should be numeric.

Data Usage Reporting Requirement

Type "I Agree" in the text box to acknowledge that you will report the impressions and amount spent associated with this campaign to LiveRamp on a monthly basis.

See “Report Usage for Data Marketplace Distributions to Advertiser Direct Destinations.

Payment Model

Type "I Agree" in the text box to acknowledge that the cost of all data used in this campaign will be calculated as a percentage of campaign spend, using the 'Amount Spent' column provided in monthly usage reporting.

Payment Requirement

Type "I Agree" in the text box to acknowledge that you will pay for the use of this data in accordance with the Consumer Social Amendment.

Reporting Contact Email

Enter the email addresses (comma separated if multiple email addresses) for the people who will be sending usage reports for the Advertiser ID listed above.

Destination Account Name

The name you want to give to this destination account.

Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length.

Enable and Validate an OAuth Connection

Follow the instructions in the "Performing OAuth Authorization for Pinterest" section below to enable and validate an OAuth connection for the Pinterest destination account.

Information for Data Sellers

For information on enabling your Data Marketplace segments to Pinterest, review the guidelines below.

Performing OAuth Authorization for Pinterest

Pinterest requires that an authorization using OAuth be performed by a user with the appropriate permission level before any distributions can be made to Pinterest.

Within Connect, OAuth authorizations are performed by utilizing an OAuth "connection" and validating it with your destination-specific information. A connection can be created by any user with the appropriate permission level at Pinterest and can be reused for multiple Pinterest destination accounts. See "Managing OAuth Connections" for information on creating, viewing, and managing OAuth connections.

This validation must be done when the destination account is activated, either by using an existing Pinterest OAuth connection or by creating a new Pinterest connection during the activation process. You can also create a Pinterest OAuth connection outside of the destination account activation process. See "Activate a Destination Account for OAuth Destinations" for more information.

Whichever method you use, follow the instructions in "Perform OAuth Authorization for Pinterest" below once the Pinterest authorization dialog appears.

Perform OAuth Authorization for Pinterest

Permission level required: Admin or Audience level

OAuth expiration: OAuth credentials at Pinterest expire 1 year after authorization. After 1 year (or if you notice your distributions are not going through), perform OAuth authorization at Pinterest again.

Required destination account fields:

  • Advertiser ID: Your Pinterest-provided advertiser account ID. Should be numeric.

Steps to perform OAuth for Pinterest:

  1. After the Pinterest login dialog appears, enter your credentials and then click Log in.

    C-Authorize_DA_with_OAuth-Pinterest_login-screen.png
  2. From the Authorize app dialog, click Give access.

    C-Authorize_DA_with_OAuth-Pinterest_app_popup.png

You’ll be directed back to the destination account screen and should see the blue success banner at the top of the screen.