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Announcing Advanced TV Features and Improvements Release (5/27/20)

We've released UI improvements and feature updates to make the audience building process easier and more intuitive:Build an Audience

  • A dedicated "Advanced Audience Settings" area in the Universes tab, where you can enable unique counts (if applicable), set an audience cap, remove duplicates, and create test and control groups.

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  • When setting an audience cap, you now have more control over how the cap is set: by audience, by segment, by universe, or by segment/universe pairing.

  • You now have better control over how duplicates are removed from the audience