LiveRamp Clean Room AI FAQs
How LiveRamp Clean Room Uses AI
LiveRamp Clean Room provides several opportunities to interact with LiveRamp Clean Room AI, Clean Room's generative AI helper bot. The goal of LiveRamp Clean Room AI is to help our users reduce time-to-value in performing tasks within the Clean Room Console by predicting which analyses would be beneficial to your organization, how questions, user lists, and alerts can be built, and how to describe questions to your partners for approval.
LiveRamp recognizes that AI is a broad discipline and it is often hard to know what data is used to generate AI-powered responses. In the spirit of transparency, we'd like to explain how LiveRamp Clean Room AI works.
What model does LiveRamp Clean Room use to generate helper bot responses?
Clean Room leverages models available via the OpenAI Platform as the foundation models for providing responses to Clean Room Console users. For more information, see "AI Disclosure".
What data does the model use to inform responses?
LiveRamp Clean Room integration uses OpenAI's API to provide responses based on data trained to inform OpenAI's models. To fine-tune the model, Clean Room only leverages the schemas (names, fields, and data types) of the data connections already provided within your organization to provide more relevant responses and suggestions. It's important to note:
OpenAI has no access to messages you write in LiveRamp Clean Room AI or data you have connected to Clean Room Console.
Clean Room does not use your organization's underlying data to inform the models.
Your messages to LiveRamp Clean Room AI are not used to fine-tune the messages you receive.
Are my inputs recorded?
Yes, Clean Room securely stores chat histories as a reference for our Customer Success team in cases where they may need to provide additional support and make improvement requests.
How accurate are responses from LiveRamp Clean Room AI?
While the accuracy of outputs from AI tools is improving at a rapid rate, generative AI is still a nascent field. This means we cannot guarantee that all responses will be accurate and always provide users with the opportunity to correct an AI-generated response before using it.
Do I have to use LiveRamp Clean Room AI?
While we hope LiveRamp Clean Room AI is a useful tool for most users, it is completely optional. If you’d prefer not to use it, we've provided the option to hide LiveRamp Clean Room AI's helper bot.
How to Interact with LiveRamp Clean Room AI
You can interact with LiveRamp Clean Room AI in the same manner you would interact with a chatbot on any other website. We recommend asking the helper bot questions and prompting it with messages describing what you hope to achieve. For example:
I want a SQL query that will allow me to understand the overlap between my audience and my partner's audience for CRM and exposure log data.
Please give me a query that will tell me the ROAS for my March campaign across all destinations where I've activated data from Clean Room.
Please set up an alert that will email me any time the average basket size across my SKUs at retail locations in Boston dips below $10.00.
If you have any concerns with LiveRamp Clean Room AI's responses or are having trouble using the tools effectively, contact your LiveRamp representative.
AI Disclosure
OpenAI ChatGPT API Integration and Privacy
LiveRamp uses OpenAI, L.L.C.’s ("OpenAI") ChatGPT API to help you create alerts, queries, and natural language code descriptions. OpenAI's ChatGPT API uses large language models, and the content it creates may not be fully accurate or reliable. We want you to know:
LiveRamp’s agreement with OpenAI prevents OpenAI from using your data to train its models. OpenAI describes its data usage policies here.
In addition to the industry-standard technical, administrative, and physical controls that LiveRamp uses to protect your data, OpenAI's requests and responses are encrypted using transport layer security (TLS), and OpenAI API is SOC 2 Type 2 compliant.