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Activate Data From a Clean Room

If your contract allows, you can activate the resulting data from a clean room's list question in LiveRamp Clean Room to any of LiveRamp's destination partners using LiveRamp Connect.

Note

  • Activating data from LiveRamp Clean Room using Connect is in limited availability. To see whether you can have this workflow enabled, contact your LiveRamp account team.

  • Data for this workflow needs to be keyed off of RampIDs.

Activation workflows involve a combination of steps performed in LiveRamp Clean Room and in LiveRamp Connect:

  • Once the clean room and the list question have been set up, the following steps are performed in LiveRamp Clean Room:

    1. Setting activation permissions for the clean room

    2. Enabling the list question for segmentation

    3. Scheduling a report run for the list question

  • Once the report runs and a table is created in LiveRamp Connect, the following steps are performed in Connect:

    1. Building a segment from the table

    2. Creating the necessary destination accounts for the desired destinations

    3. Distributing the segments to those destinations

There are two activation workflow options, which affect the party who performs each step:

  • Retailer-Managed Workflow: The retailer handles the activation of the data in LiveRamp Connect, rather than the brand partner.

    Note

    • Depending on the collaboration, either the retailer or the brand handles the segmentation in LiveRamp Connect.

    • Because the retailer is managing the activities in Connect, the segments that are built from the table that's generated from the clean room are considered first-party "Non-Monetized Clean Room segments" and can only be distributed to first-party data destination integrations (not Data Marketplace destination integrations).

  • Brand Self-Service Workflow: The brand partner handles the segmentation and activation of the data in LiveRamp Connect.

    Note

    The segments created from the table are considered "monetized Clean Room segments" and can only be distributed to Data Marketplace destination account integrations (not first-party data destination account integrations).

See the articles in this section for instructions, depending on the workflow you're using.

Tip

You can also use the interactive walkthrough demos below to get an overview, as well as details on how to perform each step:

In this section: