Announcement: "IdentityLink" is Now "RampID" (5/24/21)
The name for LiveRamp's pseudonymous identifier (formerly known as "IdentityLink" or "IDL") is now called "RampID". Over the coming months, you'll see this change in our product UIs, help documentation, and other content.
Note
While we implement this name change, you might continue to see "IdentityLink" or "IDL" in some of our product UIs or content until these changes are completed in September 2021.
RampID embodies the inherent qualities of the LiveRamp brand and represents our continued commitment to neutrality and interoperability.
This name change does not affect the integrity of our pseudonymous identifier our products, or the value we deliver to our customers. RampID remains the best identifier for authenticated environments—people-based, privacy-focused, and global.
You can also read about this change in our blog post.
Rest assured: We are working to make this transition as seamless as possible! Look for additional updates to the rollout plan in this help article in the future.
FAQs
We're excited to align the name of our widely-used identifier with the LiveRamp brand, as both demonstrate:
Our commitment to neutrality and interoperability between identities, partners, and customers
How we make data safe and easy to use without making compromises on effectiveness, security, or privacy
Not at all. As we transition to RampID, you may see a mix of the old and new names in use, but we otherwise expect the transition to be seamless.
We will be updating every instance of "IdentityLink" and "IDL" in all customer-facing instances— on our website, in our UIs, and across all content, collateral, and documentation.
Changes will be rolled out over the coming months and be completed by September 2021.
Please reach out to your LiveRamp representative.