Announcement: Adelphic Rebranded as Viant (3/26/24)
Viant is sunsetting the Adelphic name. Even though they're saying goodbye to the Adelphic name, the Viant DSP will continue to have the same great tools, functionality, and support.
Adelphic tiles within LiveRamp Connect are now under Viant and some of the Viant tiles have been renamed:
Previous Tile Name | New Tile Name |
|---|---|
Adelphic Onboarding | Viant First-Party Data - Cross Device |
Adelphic Data Marketplace | Viant Data Marketplace - Cross Device |
Viant Onboarding - Solutions | Viant First-Party Data - Identity |
Viant Data Marketplace - Solutions | Viant Data Marketplace - Identity |
If you have any questions about this change, contact your LiveRamp representative.