Announcement: AdTheorent Destination Account Tiles Changed to Cadent (8/14/25)

Our previous AdTheorent destination account integration has been rebranded to "Cadent (fka AdTheorent)". This update will not require any changes to active distributions.

Any distributions that have been previously set up through an AdTheorent destination account will continue to be delivered. All of your previously-existing AdTheorent destination accounts will continue to exist in your Connect account, but with Cadent branding.

To find a previous AdTheorent destination account, look for the original name of the tile (the destination account names you specified originally will remain unchanged).

To create a new distribution to AdTheorent DSP, select the Cadent (fka AdTheorent) destination tile when activating the destination account. This is the tile we will continue to use to send to the legacy AdTheorent DSP now under the Cadent brand.

For any questions about which tile to use, contact your LiveRamp CSM.