Announcement: Record Sync Now Available for Reddit (8/29/25)
We've added Reddit to the list of destinations that we've enabled for Record Sync.
Record Sync empowers Activation customers to keep their U.S. first-party data fresh, up-to-date, and relevant through the ability to propagate user deletions downstream to supported destination platforms. This enables you to maintain more accurate targeting audiences, which will improve ROI/ROAS by reaching only the right audience at the right time. For more information, see "Keep Destination Data Fresh with Record Sync".
You'll now see a "[Record Sync] Reddit First-Party Data" destination account option.
To take advantage of the benefits of Record Sync for your U.S. first-party data at Reddit, activate the appropriate destination account and then add segments to distribution.
Note
Record Sync is only available through these destinations for new distributions. To enable Record Sync for an existing distribution to one of these destinations, activate a new Record Sync destination account and add the same segments to distribution. We are not able to migrate existing distributions to a Record Sync destination for these destinations.