Announcement: Connect Customers Will be Upgraded to Connect with the New Segment Builder (9/3/26)
We're excited to let you know that over the next year Connect accounts are going to be upgraded to our new Segment Builder and asset management experience. Accounts will be upgraded in waves and you’ll receive advance notice before your account is upgraded.
Note
If you’d like to be upgraded sooner, or on a specific timeframe, contact your account team.
These upgrades bring you a faster, easier way to build segments from your first-party data (and second-party, if applicable)—and sets you up to unlock even more audience-planning capabilities that we will release for all of our clients in the near future. Highlights include:
Faster, easier segmentation: Build accurate, personalized audiences upstream from your media destinations so you can build once and distribute everywhere.
Optional AI-assisted builder: Describe the audience you want in plain natural language and watch the agent build the logic and segment in seconds. Human in the loop features let you interact and make edits on the fly.
New growth opportunities: These upgrades provide a path to Lookalike Modeling and third-party Data Marketplace segmentation, so you can overlap segments to generate insights and expand reach to find new prospects—all in the same segment builder workflow as your first-party data.
Note
Contact your account team if you’d like to be considered for the limited release of our Lookalike Modeling and Data Marketplace segmentation offerings.
Simplified asset management: A more intuitive way to search for and manage the data you've onboarded to Connect.
See the sections below for more information. You can also reach out to us anytime - we’re happy to walk you through what’s new or answer any questions before or after your upgrade.
What You Can Expect
At least one week before your account is upgraded (and again on the day your account is upgraded), you'll see a notification banner when you log into Connect that will let you know which week your account will be upgraded.
No action is required on your part: The upgrade will happen automatically during the week listed in the banner. Once you’ve been upgraded, you’ll see another banner in Connect to confirm that your account has the new features.
You won’t experience any downtime and all previous files, audiences (now called datasets,) and segments will still be accessible in the upgraded version.
How You Can Prepare
We have a number of resources you can use to explore the improvements and changes to your Connect experience, both before and after the upgrade:
A quick walkthrough demo that gives an overview of the new features and changes
A help article that provides detailed information about the various changes you’ll see
Additional walkthrough demos to help you learn how to use the upgraded features (such as the new Segment Builder and asset management model)