Announcement: Improved Stats on IDs Delivered to Destinations (10/22/25)

We’ve improved the stats you see for segments that are being delivered. Previously these were “matched reach” stats and took several days to display. The new stats on IDs delivered will now be available much sooner, usually within 24 hours of the delivery.

Previously, the matched reach stats aggregated all IDFA and AAID mobile device IDs into one number. This aggregation is not performed for the new stats on IDs delivered.

As part of this update, customers who previously couldn’t see matched reach stats for certain audiences (due to exceeding product limits for audience size) will now see stats on IDs delivered for those audiences.

For more information, see the sections below or contact your LiveRamp Customer Success Manager.

Updates to the Dashboard

Because stats are no longer being aggregated, the Dashboard will no longer display Top Destinations and Matches by Destination (shown below).

These panels relied on matched reach stats to perform an aggregation across all deliveries, and so cannot be supported with segment delivery stats.

Updates to the Audience Segment Pages

Because stats are no longer being aggregated, the Audience Segment pages will no longer have a “Mobile” option within the “Match Type” filter area (this area is available after you select a specific destination).

You will still be able to select either iOS (IDFA) or Android (AAID) mobile device ID types.