Announcement: LiveRamp Introduces Pre-Screening of Segments for TTD Validation (1/22/2026)
Beginning on January 26, 2026, LiveRamp will introduce a pre-screening process for segments uploaded to the Data Marketplace intended for distribution to The Trade Desk (TTD) for activation. This enhancement is to streamline activation of segments from LiveRamp Data Marketplace on TTD by:
Reducing downstream TTD rejections by identifying and addressing likely policy issues earlier in the process.
Improving delivery predictability by clarifying which segments are eligible for activation on TTD.
Giving sellers clearer guidance on how to adjust segment names and descriptions to comply with TTD’s policies.
Note
This enhancement will begin rolling out in the coming weeks. Once enabled for a seller’s account, they will start receiving the daily TTD pre-screen and activation summary emails when relevant segments are under review or have been rejected.
Overview of Pre-Screening Process
During pre-screening, segments are temporarily unavailable for activation to TTD but remain available for activation to other destinations. Note the following:
Only “at-risk” segments are pre-screened. Segments are evaluated using LiveRamp’s internal systems and flagged when they may fall into sensitive or at-risk categories as defined in TTD’s sensitive categories policy.
Not every segment is affected. Segments that are not flagged as sensitive or at-risk will proceed to TTD as they do today.
Pre-screening happens before distribution to TTD for activation. Flagged segments are reviewed and classified as either approved or rejected.
The pre-screening process has two phases:
LiveRamp Internal Pre-Screen:
LiveRamp uses internal checks to flag segments that may fall into sensitive or at-risk categories based on TTD’s policy.
Segments flagged by LiveRamp’s internal pre-screen are automatically submitted to TTD for a compliance pre-screen review.
Note
If a segment passes LiveRamp’s internal pre-screen but is later rejected by TTD during activation, the seller must create a new segment to comply with TTD’s policy for re-activation.
TTD Compliance Pre-Screen and Seller Notification:
While under TTD compliance review (typically 2–24 hours), the segment is temporarily blocked from distribution to TTD for activation, but remains available for other destinations.
Sellers receive a daily summary email from LiveRamp with the segment's TTD compliance pre-screen status (Pending, Approved, or Rejected) and instructions for next steps.
“Pending” segments are still under review.
“Approved” segments are cleared for TTD distribution.
“Rejected” segments require revisions to the segment before resubmission.
For more information, see “Pre-Screening of Segments for Platform Validation”.
Note
TTD does not notify data sellers directly. LiveRamp provides all status updates and guidance.
Daily Pre-Screen and Activation Status Email
Data sellers who have segments under TTD compliance pre-screen review will receive a daily summary email providing an update on the pre-screening review. Depending on the review results, the email will contain one or both of the following:
Note
A daily summary email is only sent to sellers if there has been activity for their segments on that day.
TTD Pre-Screen Summary: A CSV attachment listing pre-screen review results for relevant segments (Pending, Approved, or Rejected). For rejected segments, sellers can resubmit the segments after revising the segment’s name, description, and/or terms that might imply sensitive categories defined in TTD’s sensitive categories policy.
TTD Compliance Scan Rejections: A CSV attachment listing segments rejected during TTD activation. Segments rejected from TTD activation are blocked from further attempts at activation. For each rejected segment, sellers will need to create a new segment, ensuring its name, description, and terms comply with TTD’s policies before attempting to submit it.
For more information, see “Pre-Screening of Segments for Platform Validation”.