Announcing The Trade Desk Now Requires All Data Sellers Be Pre-Approved (8/20/20)
With the recent changes to the integration between The Trade Desk (TTD) and LiveRamp, the process for sending Data Marketplace data through the “TTD Customer Seat - Data Marketplace” integration has been completely automated. As part of this process, TTD now requires that all data sellers be pre-approved before having the ability to send data segments from LiveRamp’s Data Marketplace.
Data sellers who want to be considered for having their data be sold through TTD’s platform should begin by filling out this questionnaire from TTD. Once completed, the information will be reviewed by TTD.
Note
LiveRamp will continue to maintain the same relationship with our data sellers in the LiveRamp Data Marketplace and will continue to display data seller data in the Data Marketplace. The Trade Desk’s policy is only applicable when the segments are distributed into their environment.