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Announcing Improved TTD Destination Account Integration for Data Marketplace Distributions (8/20/20)

LiveRamp and The Trade Desk (TTD) have released an improved Custom Seat Data Marketplace integration, built on TTD’s Third-Party Data Rates & Taxonomy API.

Starting the week of September 8, 2020, all customers will have an improved experience when distributing Data Marketplace segments to their seat (or to a specific data buyer’s seat, if you’re a data seller) at TTD using the “Data Marketplace - Custom Seat” destination account tile.

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Note

For data sellers distributing to TTD’s public, syndicated UI, continue to use the “Data Marketplace - Syndicated UI” for Data Marketplace.

When activating a new destination account, this new integration has fewer properties to enter than the previous integration, so it should be easier to set up.

The only required property is:

  • Partner ID: This is the TTD Partner ID for the entity whose seat at TTD the segments are being delivered to. If you’re a data buyer, this is your Partner ID at TTD. If you’re a data seller, this is the data buyer’s Partner ID.

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Caution

As part of this change, The Trade Desk will only be accepting approved data sellers from LiveRamp. Segments from non-approved data sellers can no longer be added to TTD custom Data Marketplace distributions. If one of your desired data sellers is not approved, contact the data seller to have them go through the approval process. See “Announcing The Trade Desk Now Requires All Data Sellers Be Pre-Approved (8/20/20)” for more information.

Customers currently distributing segments through the previous Custom Seat integration will be migrated over to the new integration during the week of September 8, 2020. No action will be required on your part to complete this migration.

Because the new integration is via API, rather than batch file delivery, you will no longer receive a confirmation email when your data has been delivered. However, you can view the status of your delivery jobs. See “View Delivery Status” for more information.

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