May 2023 Release Notes
We have included some significant updates to the Habu platform. See below for the newest updates and improvements.
New and Improved
Special Announcements:
Microsoft - Azure confidential computing paired with Habu’s Data Collaboration Platform provides a more secure environment for multiple parties to work with sensitive data.
Key features of the solution ensure:
Data is fully protected and encrypted from end-to-end: at rest (using AES or RSA), in transit (using TLS), and in use (with confidential computing).
Data is safeguarded using the customer's data encryption key (DEK) and key encryption key (KEK), further enhancing security and privacy throughout the collaboration process.
An extra layer of security with a secure key release (SKR) through either Azure Key Vault (AKV) or Azure Managed Hardware Security Module (HSM) and Microsoft Azure Attestation (MAA), allowing customers to safely store and manage cryptographic keys, certificates, and other secrets used for encryption and authentication.
UI Enhancements:
Run Scheduler Enhancements: Users can now choose the runtime parameters based on the number of months instead of days simplifying the scheduling process.
Clean Rooms and Question Builder:
Dataset types are now more flexible within Question Builder: Using Generic Dataset Types, Dataset macros can now be mapped to more than one dataset type, allowing for any datatype to be inserted into a question as part of the builder or configuration.
Clean Room Types and Question Compatibility: Clean Rooms can now be created as a certain type based on its use case (e.g., ADH, AMC, FAA, Hybrid, Snowflake, etc.) Only compatible questions can be provisioned to a particular Clean Room based on their type. This will help simplify the process while allowing for deeper customization of each Clean Room.
Habu Intelligence:
Habu Intelligence is now embedded directly within the Habu platform so that users have a streamlined experience when reviewing analytics and don’t have to leave the console.
Alerts AI Slide Out: While analyzing Clean Room data in Habu Intelligence, users can now open a Habu AI Slideout to use natural language to create an alert. This will result in an email alert whenever associated Questions run. These alerts can be made to:
Inform users that thresholds have been breached and action is needed (for example, ROAS for a Campaign is below $X.)
Provide a summary and/or specific view into a Question Run (for example, Total Conversions and Conversions for my specific brands)
Inform users of relative changes (for example, week over week change in unique impressions)
Activation:
DV360 - Google PAIR: We now support Google Pair private join encryption for DV360. Now when users create a clean room within Habu, they can enable PAIR and select which dataset fields are PAIR enabled. UserIds marked for PAIR will be triple encrypted using a clean room shared key, advertiser key, and publisher key, which are then converted to a PAIR ID.
Activation channels can now be provisioned to the Clean Room so users can focus on the channels that are relevant to that Clean Room. The user can simply select the "Provision Channel" button and select the available channels to provision.
User Lists can now be activated via a standard Clean Room to provide activation at the Question and Question Run level. The user can select the Identity Type (HEM, MAID) and then select the channel and partner that the user list should be activated to.
API:
Additional Python API’s are now available: The current external API’s are now also available for Python API’s. The updated documentation can be found here.
The full list currently includes the below with more coming soon:
Fetch a List of Clean Rooms in an Organization
Fetch a List of Questions in a Clean Room
Fetch a List of Question Runs
Fetch a Run Output
Fetch a Question Run Count
Create a Cleanroom Question Run for a Cleanroom Question
TikTok API v1.3 upgrade completed.
Facebook API v15.0 upgrade completed.
Infrastructure:
Support IAM Role based s3 access: Users can now add this IAM role to their bucket policy to grant s3 access.
Fixes - Now Resolved
Clean Room users now cannot add the same partner multiple times, reducing confusion.
Navigation on the Reports screen is no longer sending users 2 steps back versus 1.
Date formatting has been resolved in the Clean Rooms list/card view.
Habu Intelligence: Navigation Bar is no longer being cut off.
If a user mistakenly inputs a whitespace when logging in, we now remove it to prevent unnecessary login errors.
New Account Admin creation no longer requires users who are creating the access to assign a password allowing them to set their own initial password.