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Snowflake Embedded Identity Release Notes

Release 1.0.0

Release date: 3/31/25

This release introduces LiveRamp's Embedded Identity Resolution product in Snowflake into General Availability (GA).

Major Updates

This GA release supports Identity Resolution, which allows you to resolve an identifier (a device ID or PII, such as name, address, email, or phone) to LiveRamp's person-based, pseudonymous identifier, RampID, as well as RampID Translation, which translates a RampID in one domain to a RampID in another domain.

Additional changes:

  • We've updated the interface to allow for the metadata table to include a single variant, streamlining the configuration and providing additional flexibility.

    • The deconflictionConfig parameter is now also supported at the top level of the config interface.

    • The limit parameter is now also supported at the top level of the config interface.

  • Validation on table names now checks that they have fewer than 256 characters

  • Validation check added for read permissions on metadata table

  • Multiple job types are now able to share the same input table for CID mapping

  • The lr_resolution_and_transcoding call now fails if there is an error in the billing integration and no (deprecated) metrics table was provided

  • Various error message improvements

Backward Compatibility

  • The release is fully compatible with the previous beta version.

  • No action is required for existing implementations.

  • Note that the new config interface no longer supports passing logging and metrics tables.

Additional Resources
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