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Tag Management

We’ve made the setup for hardcoded conditional firing as easy as never before with our Tag Management solution.

Tag Management lives separately for our Privacy Manager configurations and therefore, it allows a more modular approach which we couldn’t do before.

With TAG Management you can configure different types of hardcoded conditional firing.

Function Tag

With Function Tag you’re able to conditional fire hardcoded scripts that collect personal data of the end-user. Functional tag will cover 90% of most use-cases and will be your most used solution when it comes down to hardcoded conditional firing.

Creating a new Function Tag

In the TAG Management overview select the ‘NEW’ button and select ‘Function Tag’ afterwards.

Tag Configuration

In Tag Configuration you should first give it a name. Best practice have learned us that a naming convention would help tremendously i.e. Vendor_Purpose.

Example: Facebook_Pageview

In the JavaScript Snippet you paste the script of the vendor that you wishes to hardcode conditional fire.

As the code block will add the <script> element by default it is not needed to include the <script> element yourself.

Please see the example below:

1427308576.png

Don’t forget to ‘Save’ once you’re done!

Content Tag

With Content Tag you’re able to conditional fire hardcoded scripts that normally would be shown inside content blogs on the website i.e. Youtube videos.

Creating a new Content Tag

In the TAG Management overview select the ‘NEW’ button and select ‘Content Tag’ afterwards.

Tag Configuration

In Tag Configuration you should first give it a name. Best practice have learned us that a naming convention would help tremendously i.e. Vendor_Purpose.

Example: Youtube_First-content

In the JavaScript Snippet you paste the script of the vendor that you wish to hardcode conditional fire.

As the code block will add the <script> element by default it is not needed to include the <script> element yourself.

Please see the example below:

1428193285.png

Once you’re done copy the div generated by LiveRamp Console via the ‘Copy to Clipboard’ button.

Paste the div code on the page where you usually would’ve pasted the Content script i.e. the YouTube video.

This will ensure that if the end-user didn’t gave their consent, a div block will be shown with the message that the end-user didn’t gave consent and in order to watch the video, they need to give their consent.

The message will also contains a button so that the end-user can give their consent to the configured vendor.

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