Announcing Advanced TV Product Improvements (3/30/20)
We’ve released several product improvements to provide you with a better Advanced TV experience:
Making audience update information more meaningful: In an effort to make the update times displayed on the Audiences page more intuitive to users, we’ve reduced the number of actions that result in a change to the update time. Now only changes to the audience name or other criteria result in a change to the update time.
Enforcing campaign information: To make sure that all campaigns have full details when launched, we’ve modified the audience distribution process to require that campaign dates and segment IDs be included before distribution.
Streamlined distribution of test and control groups: Previously, you had to wait up to 10-15 minutes after creating test and control groups before distributing. Now you can set the test audience to distribute immediately. Once the processing time is over, the distribution, or request for distribution (for audiences where you don’t own all of the universes), kicks off immediately.