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The Audiences Page

The Audiences page is where you manage the audiences that have been built in your account.

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Note

To view information on any audiences that your partners (such as MVPD consortiums or other campaign planners) have built or are evaluating using your universes., go to the Activity Report page.

To access the Audiences page, click Audiences in the Campaigns section of the Advanced TV navigation menu,

Select My Audiences menu selection.jpg

Tip

Alternatively, from the Welcome page, click the "Manage Audiences" tile.

S__AT-_Build__an__Audience-_Manage__Audiences__tile.png

The audiences are listed in reverse chronological order (most recently updated audiences at the top of the list), with columns that provide additional information for each audience and the segments within each audience. You can click a row to open up the Audience Details panel for that audience.

Note

For an explanation of the metrics displayed, see "Advanced TV Terms and Concepts."

Note

By default, the audiences are displayed collapsed. To view the segments that make up a particular audience, expand that audience by clicking the caret symbol to the left of the audience name for that audience.

Downloading an Audience Metadata Report

You can download an Excel file that contains collated metadata for your audiences or the segments in your audiences. The report includes all of the information contained in the Audiences page table, along with info on campaign dates and the types of data included (first-party data and/or third-party data).

ATV-Download_Audience_Metadata_Report-audience_report_example.png

Audience-level Report

ATV-Download_Audience_Metadata_Report-segment_report_example.png

Segment-level report

Tip

To download counts and criteria for individual audiences, see the instructions in "Download Audience Counts and Criteria."

To download an audience metadata report:

  1. From the Advanced TV navigation menu, click Audiences in the Campaigns section to navigate to the Audiences page.

    Select My Audiences menu selection.jpg

    Tip

    Alternatively, from the Welcome page, click the "Manage Audiences" tile.

    S__AT-_Build__an__Audience-_Manage__Audiences__tile.png

  2. If desired, filter the table with the search bar or any of the available filters.

    ATV-Download_Audience_Metadata_Report-filters.png

    Note

    The report will include all of the audiences or segments contained in the current view of the table. If no filters are applied, the report will include all of the audiences or segments in your account.

  3. Click DOWNLOAD.

    ATV-Download_Audience_Metadata_Report-Download_button.png

  4. From the menu that displays, select one of the options:

    ATV-Download_Audience_Metadata_Report-options.png

    • "Audience-level report" downloads a report listing information for each audience (with no segment-level information)

    • "Segment-level report" downloads a report with each segment in each audience broken out individually

    • "Combined-level report" downloads a report listing both audience and segment information.

    The file downloads to your computer.

After the file downloads, you can open the file to view the report.

Audiences Page Column Headings

The Audiences page table contains the following columns:

AT-___Audiences____Page-_column__headings.png

  • Name: The name of the audience that was created when the audience was built. To see the segment name(s) for a particular audience, click the caret icon to the left of the audience name.

    Note

    All names are editable until a segment has been distributed.

  • ID: The ID of the audience or segment.

    Note

    Segment IDs can be modified by the audience owner but audience IDs are not editable.

  • Distribution Status: The distribution status for the audience:

    Note

    If the audience is distributing to more than one delivery location, or if the audience contains more than one universe, the status icon indicates the overall status of the audience distribution. Hover over the icon to view detailed distribution status information, broken down by universe and delivery location:

    AT-_My__Audiences_Page-distribution_status_tooltip.png

    • TV-Distribution-status_icons-complete.jpg Distribution Complete: The audience has been distributed to all of the platforms whose universes are included in the audience.

    • Select Green approved for distribution icon.jpg Distributing: The audience is being distributed to all of the platforms whose universes are included in the audience.

    • Select Orange distribution requested icon.jpg Requested: The audience is pending your approval and is not yet being distributed.

    • S_DSH-distributing_status_icon.jpgRequested: The audience is pending approval by the universe owner and is not yet being distributed.

    • Select Red distribution rejected icon.jpg Rejected: All of the MVPDs have rejected the distribution request and the audience is not distributing to any platform.

    • Select grey mixed status icon.jpg Multiple Status: Some platforms have approved distribution and some have not yet approved. The audience is being distributed to those platforms that have approved. Hover over the icon to see status information for each platform.

    • Select grey mixed status rejected icon.jpg Multiple Status: At least one MVPD has rejected distribution and others have either approved and/or not yet approved. The audience is being distributed to those MVPDs that have approved. Hover over the icon to see status information for each MVPD.

    • CS_TV-Audiences_Page-blue_processing_icon.jpg Processing: The audience is still being processed for distribution to the delivery location.

    • Select Red distribution failure.jpg Failed: There has been a transient failure. Contact your LiveRamp representative.

    • Campaign Completed: Activation has ended as the campaign date is in the past.

  • Distribution Type: Whether the distribution is a one-time distribution ("One-Time") or a recurring distribution ("Recurring"). See "Distribution Options" for more information.

    Note

    Distribution type info only appears after a distribution has been requested.

    Note

    For recurring distributions, if a red warning icon appears in the Distribution Type column (to the left of the "Recurring" distribution type), the audience no longer meets one or more thresholds after a refresh of the counts and will not continue to distribute to the affected universe(s).

    For one-time distributions, if a yellow warning icon appears in the Distribution Type column (to the left of the "One-Time" distribution type), the audience no longer meets one or more thresholds after a refresh of the counts and cannot be distributed to the affected universe(s) by editing the distribution type.

    You can either duplicate the audience and adjust it so that it meets the thresholds, or you can contact the universe owners to see if they can increase the thresholds.

  • Universe: The universe(s) this audience was built on. Hover over the entry to display the universe names if there isn’t sufficient room to display them in the column.

  • Subscribers: The total number of subscribers contained in the audience.

    Note

    Hover over the number to see a breakdown of the types of subscribers the audience contains (MVPD subscribers and/or OTT subscribers) and numbers for each type

    Note

    Counts are also broken down by each segment within an audience.

  • OTT Devices: The number of OTT devices contained in the audience.

    Note

    Hover over the number to see a breakdown of the categories of OTT devices the audience contains (OTT devices, OTT converted HH, and/or unassociated OTT devices) and numbers for each type

    • If the audience has been distributed, the count is based off the subscriber or viewer file from when the audience was distributed.

    • If the audience has not been distributed, then the count is based off the most recent subscriber or viewer file.

  • Unique HH: For customers who have opted in, the number of unique households contained in the audience. This count is only displayed for audiences that were built on universes where computing household counts has been enabled. If the audience has been saved within the last 15 minutes, “processing” might be displayed to indicate that the count is currently being generated. Note: For audiences where computing household counts has not been enabled, two dashes are displayed.

  • Owner: The user that built the audience.

    Note

    Only the user that owns an audience can edit or delete that audience.

  • Date Created: The date the audience was created.

  • Date Updated: The date the audience was last edited or was distributed. See the section below for more information.

Actions That Cause the Audience Update Time To Change

The update time changes when any one of the following actions occur:

  • The audience name is changed.

  • Any audience criteria is changed, including changes to the universes used, the data used, the segment IDs. Capping the audience or a segment, or enabling test and control groups, will also result in a change to the update time.

  • The audience is distributed.

Searching and Filtering the Audiences Table

You can use the search box and the filters to refine the list of audiences that appears in the Audiences table.

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  • Search: You can search using the following criteria:

    • Audience Name

    • Segment Name

    • Audience ID

    • Segment ID

  • Filter: You filter on the following categories:

    • Advertiser

    • Universe

    • Distribution Type (one-time, recurring)

    • Distribution Status (not started, distributing, requested, rejected, complete, failed)

    • Owner (the user that created the audience)

    • Tags (for more information on tags, see "Use Audience Tags")

    • Date Updated

    Note

    For filters that contain a large number of entries, you can use the search box within that filter to make it easier to find your desired entry.

Audience Warning Icons

For audiences that you’ve built using a universe that a partner has permissioned to you, you might see yellow or red triangular warning icons in those rows. If one of these appears, that indicates that the partner has revoked the permission to that universe or has changed the filter attributes for that permissioned universe in a way that affects the audience that you’ve built.

  • A red triangular warning icon CS_AT-Red_Warning_Triangle.jpg in the Universe column indicates that the audience has been built entirely from one or more permissioned universes where those permissions have all been revoked. The audience cannot be distributed until those universes are removed and the audience is built using only universes with active permissions.

  • A yellow triangular warning icon CS_AT-Yellow_Warning_Triangle.jpg in the Universe column indicates that the audience has been built using multiple universes but that the permission has been revoked for some subset of the universes used. Hover over the icon to see which universes have been revoked. The audience cannot be distributed until those universes are removed and the audience is built using only universes with active permissions.

  • A red triangular warning icon CS_AT-Red_Warning_Triangle.jpg in the Distribution Type column indicates that an audience that is distributing using the "recurring" distribution option no longer meets one or more thresholds after a refresh. To continue distributing the audience, you can either duplicate the audience and adjust it so that it meets the thresholds, or you can contact the universe owners to see if they can increase the thresholds.

  • A yellow triangular warning icon CS_AT-Yellow_Warning_Triangle.jpg in the Distribution Type column indicates that an audience that has previously been distributed using a "one-time" distribution option no longer meets one or more thresholds after a refresh. If you want to redistribute the audience, you can either duplicate the audience and adjust it so that it meets the thresholds, or you can contact the universe owners to see if they can increase the thresholds.

  • A yellow triangular warning icon CS_AT-Yellow_Warning_Triangle.jpg to the left of the Subscriber column indicates that the audience has been built using one or more filter attributes that have been revoked. The audience cannot be distributed until those filter attributes are removed and the audience is built using only permissioned filter attributes. Click the icon to see a list of revoked filter attributes, and to have the option to remove those filter attributes (by clicking Dismiss Attributes) or to edit the audience (by clicking Edit Audience).

  • A red triangular warning icon CS_AT-Red_Warning_Triangle.jpg to the left of the Subscriber column indicates that the audience does not meet one or more thresholds. The audience cannot be distributed until all thresholds are met. Edit the audience to fix the issue.

See “Edit an Audience” for instructions on how to edit the audience to remove any revoked universes or filter attributes, or to meet audience thresholds.

Actions You Can Perform on Audiences

If you check the check box next to a particular audience, icons appear at the bottom of the page for you to perform actions on that audience. The actions available depend on several conditions:

  • Whether you own the audience

    CS__AT-_Audiences__Page-footer_icons_audience_owner.jpeg

  • Whether the audience has been distributed

    CS__AT-_Audiences__Page-footer_icons_audience_distributing_once.jpeg

  • Whether the distribution type for the audience is "Recurring"

    CS__AT-_Audiences__Page-footer_icons_audience_distributing_recurring.jpeg

The actions listed below can be performed on audiences (some icons might be grayed out, and the available actions might vary, depending on the status of the audience or whether someone other than you owns that audience).

  • Edit an existing audience by clicking the edit audience icon (C_CS-edit_icon_only.jpg) (if you own that audience and the audience hasn't been distributed)

  • Edit the distribution by clicking the edit distribution icon (C_CS-edit_icon_only.jpg) (if the audience has been distributed)

  • Duplicate an audience by clicking the duplicate icon (S_LSH-Queries_Page-duplicate_icon.jpg) (so you can edit an audience that you do not own or that has already been distributed)

  • Download a file by clicking the download icon (S_LSH-Edit_a_Taxonomy-download_icon.jpg) that contains information on the audience and how it was constructed

  • Delete an audience by clicking the delete icon (S_LSH-Queries_Page-delete_icon_trashcan.jpg) (if you own that audience and the audience hasn't been distributed)

  • Distribute an audience by clicking the distribute icon (S_LSH-My_Audiences_Page-distribute_icon.jpg) (if the audience has not been distributed)

  • Refresh the distribution by clicking the refresh distribution icon (CS__AT-_Audiences__Page-footer_icons_refresh_icon.jpg) (if the audience is being distributed and the distribution type is "Recurring")

Note

To refresh the unique household counts for a particular audience, edit the audience and then save it without making any changes.

In addition, you can start the process of building a new audience from this page by clicking + Build New Audience.

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The Audience Details Panel

To open the Audience Details panel, click the row for the audience you want to view details for.

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The panel contains the following areas:

  • The DETAILS tab area displays the general info, the activation data cost (CPM), campaign info, advanced audience settings, and targeting logic.

  • The MATCHES tab area displays aggregate matches and a matches breakdown by universe and segment.

  • The DISTRIBUTION tab area displays the distribution status for each universe's delivery locations for every distribution.

Note

See the sections below for information on each tab area.

When you’re done viewing the details, click the X in the upper right of the panel to close the panel.

Information in the DETAILS Tab

The DETAILS tab of the Audience Details panel contains the information listed below.

ATV__View__Audience__Details-_details__tab.png

Note

When viewing the Audience Details panel from the Activity Report page, no Activation Data Cost section appears.

Note

Some sections are displayed collapsed when the panel first opens. Click the caret to the right of the section name to expand (or collapse) a particular section.

The General Section

The General section contains the following information:

ATV-_Audience__Details__Panel-_General__section.png

  • Audience ID

  • Audience owner (the user who created the audience)

  • Date created

  • Date updated

  • The segment names and IDs (if any) for all segments in the audience

The Activation Data Cost Section

The Activation Data Cost section contains info on the CPM for the overall audience and for each segment in that audience:

ATV-_Audience__Details__Panel-_CPM__section.png

Note

When viewing the Audience Details panel from the Activity Report page, no Activation Data Cost section appears.

To see a breakdown of the costs for the overall audience or one of the segments in the audience, click the caret to the left of the audience or segment name:

ATV-___Audience____Details____Panel-___CPM____section_caret.png
ATV-___Audience____Details____Panel-___CPM____section_breakdown.png
The Campaign Info Section

The Campaign Info section contains the following information:

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  • Advertiser name

  • Campaign name

  • Campaign start date

  • Campaign end date

If the audience was shared to an external platform partner via API, an additional field displays:

Campaign_Info_-_Share_via_API_field.png
The Advanced Audience Settings Section

If advanced audience settings have been enabled for the audience, the Advanced Audience Settings section appears and displays information on those settings:

ATV-_Audience__Details__Panel-_Advanced__section.png

Note

If no advanced audience settings have been enabled, this section does not appear.

  • If the Cap Audience feature has been enabled, you can click the caret to view additional audience cap criteria.

  • If the Remove Duplicates feature has been enabled, the priority criteria are displayed, and you can click the caret to view the priority order.

  • If test and control has been enabled, you can view the test and control percentages.

The Targeting Logic Section

The Targeting Logic section displays segment names, Boolean logic operators, and subscriber and device counts for each segment in the audience.

ATV-_Audience__Details__Panel-_Targeting_Logic__section.png

Note

You might have to scroll down to view all of the segments in the audience.

To view the included attributes for an individual segment component, click the caret on the right side of the row for that segment component.

ATV-_Audience__Details__Panel-_Targeting__Logic__caret.png
ATV-_Audience__Details__Panel-_Targeting__Logic__expanded.png

Note

If duplicates have been removed, a "deduplicated match" icon (ATV-_View__Audience__Details-_deduplication_icon.jpg) appears next to each displayed value that is affected. When you hover over the icon, a tooltip displays the non-deduplicated number.

ATV-Audience_Details_Panel-deduped_match_tooltip.png

If caps have been set and are affecting a count, a "capped match" icon (ATV-_View__Audience__Details-_capped_icon.jpg) appears next to each displayed value that is affected. When you hover over the icon, a tooltip displays the non-capped number.

ATV-Audience_Details_Panel-capped_match_tooltip.png

If a value is affected by both deduplication and capping, both icons appear next to each displayed value that is affected. When you hover over the icons, a tooltip displays the non-capped and non-deduplicated number.

ATV-Audience_Details_Panel-deduped_and_capped_match_tooltip.png

Information in the MATCHES Tab

The MATCHES tab of the Audience Details panel contains subscriber and/or device matches for the audience. If the audience has been enabled for unique household counts, the unique households number is also displayed.

ATV-Audience_Details_Panel-matches_tab.png

If the audience has been successfully distributed, the counts reflect the matches at the time of distribution (indicated by the Distribution Date). If the audience has not been successfully distributed, the counts reflect the matches at the time of audience creation.

For audiences with multiple successful distributions, you can use the Distribution Date dropdown to see the matches for a past distribution date.

ATV-Audience_Details_Panel-matches_tab_date_dropdown.png

Note

If duplicates have been removed, a "deduplicated match" icon (ATV-_View__Audience__Details-_deduplication_icon.jpg) appears next to each displayed value that is affected. When you hover over the icon, a tooltip displays the non-deduplicated number.

ATV-Audience_Details_Panel-deduped_match_tooltip.png

If caps have been set and are affecting a count, a "capped match" icon (ATV-_View__Audience__Details-_capped_icon.jpg) appears next to each displayed value that is affected. When you hover over the icon, a tooltip displays the non-capped number.

ATV-Audience_Details_Panel-capped_match_tooltip.png

If a value is affected by both deduplication and capping, both icons appear next to each displayed value that is affected. When you hover over the icons, a tooltip displays the non-capped and non-deduplicated number.

ATV-Audience_Details_Panel-deduped_and_capped_match_tooltip.png
The Aggregate Matches Section

The Aggregate Matches section shows the total number of matches. This might include subscriber matches, OTT device matches, and/or unique household matches, depending on the makeup and configuration of the audience.

ATV-Audience_Details_Panel-aggregate_matches_section.png
The Matches Breakdown Section

The Matches Breakdown section shows matches broken down by universe or by segment, depending on how the audience was configured:

Note

Universes are indicated by a universe icon (ATV_Universe_icon.png) and segments are indicated by a segment icon (ATV_segment_icon.png).

  • For audiences that have been configured by universe, the segment matches are displayed under each universe.

    ATV-Audience_Details_Panel-matches_breakdown_section_by_universes.png

    Note

    For any grouped universes you own that are included, you can also see a breakdown by each component universe.

    ATV-Build_an_Audience_-_Detailed_Steps-Grouped_universe_breakdown.png

  • For audiences that have been configured by segment, the universe matches are displayed under each segment.

    ATV-Audience_Details_Panel-matches_breakdown_section_by_segments.png

Information in the DISTRIBUTION Tab

The DISTRIBUTION tab of the Audience Details panel contains information on any audience distributions.

ATV-Audience_Details_Panel-Distribution_tab.png

For audiences that have been distributed, distribution info is displayed, including distribution type (one-time or recurring), the distribution dates, the refresh cadence, and the date of the next scheduled distribution (for recurring distributions). See "Distribution Options" for more information.

Overall Distribution Statuses

The overall distribution status is displayed for each distribution:

  • TV-Distribution-status_icons-complete.jpgDistribution Complete: The audience has been distributed to all delivery locations.

  • Select Green approved for distribution icon.jpgDistributing: The audience is being distributed to all delivery locations.

  • CS_TV-Audiences_Page-blue_processing_icon.jpg Processing: The audience is still being processed for distribution to all delivery locations.

  • Select Red distribution failure.jpgFailed: There has been a transient failure. Contact your LiveRamp representative.

  • Select grey mixed status icon.jpgMultiple Status: There are different statuses for the delivery locations for this distribution but no delivery locations have a status of "Rejected" or Failed". Click the carets to expand the distribution and view the status for each delivery location.

  • Select grey mixed status rejected icon.jpgMultiple Status (Failed/Rejected): There are different statuses for the delivery locations for this distribution including at least one delivery location with a status of "Rejected" or Failed". Click the carets to expand the distribution and view the status for each delivery location.

  • ATV_Scheduled_distribution_status_icon.pngScheduled: The audience is scheduled to be distributed on the date shown.

Delivery Location Distribution Statuses

To see the distribution status for a universe's delivery locations, click the caret to the left of the distribution date and then click the caret to the left of the desired universe:

ATV-Audience_Details_Panel-Distribution_tab_distribution_carets.png

Note

Universes are indicated by a universe icon (ATV_Universe_icon.png) and delivery locations are indicated by a delivery location icon (ATV_delivery_location_icon.png).

The following delivery location distribution statuses might appear:

  • TV-Distribution-status_icons-complete.jpgDistribution Complete: The audience has been distributed to this delivery location.

  • Select Green approved for distribution icon.jpgDistributing: The audience is being distributed to this delivery location.

  • CS_TV-Audiences_Page-blue_processing_icon.jpg Processing: The audience is still being processed for distribution to this delivery location.

  • Select Orange distribution requested icon.jpg Requested: The distribution to this delivery location is pending your approval and the audience is not yet being distributed to this delivery location.

  • S_DSH-distributing_status_icon.jpgRequested: The distribution to this delivery location is pending approval by the universe owner and the audience is not yet being distributed to that delivery location.

  • Select Red distribution rejected icon.jpgRejected: The universe owner has rejected the distribution request to this delivery locations and the audience is not distributing to the delivery location.

  • Select Red distribution failure.jpgFailed: There has been a transient failure. Contact your LiveRamp representative.

Viewing File Name(s) for Completed Distributions

You can view the file name(s) for your completed audience distributions.

Note

  • You will also receive an email notification that contains that information.

  • File names are only available for deliveries that have been completed.

  1. From the distribution dates that appear, find the desired date and expand the selection by clicking the carets until you reach the desired delivery location (a file icon should appear next to the delivery location).

    ATV-View_Audience_Details-delivery_carets.png

    Note

    File names are only available for deliveries that have been completed.

  2. Click the file icon.

    ATV-View_Audience_Details-file_icon.png

From the dialog that opens, one or more file names appear that you can view or copy (in certain circumstances, multiple files are created for a single distribution).

ATV-View_Audience_Details-file_names.png
In this section: