Glossary of All Terms

An alphabetical listing containing brief definitions of most LiveRamp terms.

AbiliTec ID

The type of identifier tied to a record in our AbiliTec offline identity graph.

Account

In the context of LiveRamp the Data Collaboration Platform, an account refers to an identity created for a person or machine entities to access an organization in the Data Collaboration Platform.

activated segment

A segment that has been added to a data delivery group in your account

custom IDs (CIDs)

Identifiers that are assigned to users by a specific platform, such as Google or Facebook.

data delivery group

A group of segments that have been configured to be sent to specified destinations with shared delivery rules.

derived identifier

The identifier (such as a derived RampID) created for a given PII touchpoint (such as an email address or phone number) when there is no maintained record in the AbiliTec Identity Graph.

destination connection

A connection from your LiveRamp account to a destination platform using a specific integration.

first-party data

Data that a company has collected themselves, as opposed to second-party data or third-party data.

household precision level

A matching precision level where a record that is onboarded is matched to all records in the Identity Graph that share the same household and show a persistent relationship.

identifier

Data that are used to identify something, such as a person, mobile device, computer browser, or household.

identifier data

Data LiveRamp uses to match your records to other identifiers in our Identity Graph, such as name and postal address, email address, RampIDs, cookie IDs, or mobile device IDs.

individual precision level

A matching precision level where a record that is onboarded is matched only to records in the LiveRamp Identity Graph that correspond to that individual.

ingestion

The process through which customer files are uploaded and properly formatted in LiveRamp's system.

known identifiers

Identifiers that have been derived from, and/or can be associated with, PII (and are therefore considered PII) and that have not been pseudonymized yet. In addition to PII-based identifiers (such as name and postal address or email address), known identifiers also include AbiliTec IDs, client customer IDs, and (in some cases) custom IDs and IP addresses. Sometimes referred to as "offline identifiers."

Measurement Enablement workflow (Measurement Enablement)

A LiveRamp workflow where we replace the input identifiers (such as PII, cookies, mobile device IDs, CIDs, etc.) with their associated RampIDs and return the file to the specified locations.

PII

Personally identifiable information (such as name and postal, phone number, or email address) which, on its own or when combined with some other data, can be used to identify an individual.

PII identifiers

A category of identifiers where the identifiers consist of PII (personally identifiable information). PII identifiers are sometimes also referred to as "offline identifiers."

pseudonymous identifiers

Identifiers that can't be directly tied back to an individual.

RampID

LiveRamp's universal, pseudonymous identifier that is tied to devices in the LiveRamp Identity Graph.

Record Sync

A type of LiveRamp destination integration that allows you to propagate user deletions downstream to supported destination platforms.

roles

A group of permissions that define the access a user account or service account has within an organization in the Data Collaboration Platform.

second-party data

Data that a company has obtained from a partner, as opposed to first-party data or third-party data.

segment

A group of your records that are defined by a specific attribute (a field/value pairing, such as "Gender=female"). For example, a field for "Gender" might contain segments for "Gender=Female" and for "Gender=Male."

segment data

Data you use to group your records based on certain attributes (such as “Gender=Female” or “Income=25,000-49,999”) so you can distribute those records to one of LiveRamp’s partners, typically for targeting, measurement, or personalization.

service account

A type of account that is used to allow programmatic access to your organization in the Data Collaboration Platform.

third-party data

Data that a company has purchased from a third party, as opposed to first-party data or second-party data.

unique records

The number of records in a given audience that are tied to unique audience members (after deduplication). In almost all cases, when we say "record" we mean a unique record.

value

Within a column of segment data in a data file, the entry for a given record that indicates a trait or attribute value, such as "BMW" in a field named "Car_Owned." A group of users with a specific field/value pairing creates a segment.