Glossary of All Terms

An alphabetical listing containing brief definitions of most LiveRamp terms.

AbiliTec ID

A type of identifier tied to a record in our known identity graph

AbiliTec Link

A type of identifier tied to a record in our known identity graph

Account

In the context of LiveRamp the Data Collaboration Platform, an account refers to an identity created for a person or machine entities to access an organization in the Data Collaboration Platform.

activated segment

A segment that has been added to a data delivery group in your account

canonicalization

The process of standardizing and aligning input data to ensure a consistent and reliable format

CTV IDs

Device identifiers associated with Connected TVs

custom IDs (CIDs)

Identifiers that are assigned to users by a specific platform, such as Google or Facebook

data delivery group

A group of segments that have been configured to be sent to specified destinations with shared delivery rules

deduplication

The process of identifying and consolidating redundant data entries to avoid overcounting unique users or events

derived identifier

The identifier (such as a derived RampID) created for a given PII touchpoint (such as an email address or phone number) when there is no maintained record in the AbiliTec Identity Graph

destination connection

A connection from your LiveRamp account to a destination platform using a specific integration

first-party data

Data that a company has collected itself, as opposed to second-party data (partner data) or third-party data (data purchased in LiveRamp)

general availability

A LiveRamp product or workflow that is available for all customers, depending on contract terms

household precision level

A matching precision level where a record that is onboarded is matched to all records in the Identity Graph that share the same household and show a persistent relationship

identifier

Data that are used to identify something, such as a person, mobile device, computer browser, or household

identifier data

Data that LiveRamp uses to match your records to other identifiers in our Identity Graph, such as name and postal address, email address, RampIDs, cookie IDs, or mobile device IDs

individual precision level

A matching precision level where a record that is onboarded is matched only to records in the LiveRamp Identity Graph that correspond to that individual

ingestion

The process through which customer files are uploaded and properly formatted in LiveRamp's system

invite-only

A LiveRamp product or workflow that is only available to customers who have been specifically invited by LiveRamp

known ID

A LiveRamp identifier tied to records in our Known Identity Graph

known identifiers

Identifiers that have been derived from, and/or can be associated with, PII (and are therefore considered PII) and that have not been pseudonymized yet. In addition to PII-based identifiers (such as name and postal address or email address), known identifiers also include AbiliTec IDs, client customer IDs, and (in some cases) custom IDs and IP addresses. Sometimes referred to as "offline identifiers."

limited release

A LiveRamp product or workflow that is available to interested customers (depending on suitability)

LiveRamp Identity Graph

LiveRamp's people-based identity reference dataset that deterministically links de-identified offline touchpoints (like names, postal addresses, emails, and phone numbers) with online devices and identifiers across channels and platforms. By unifying these data points via RampIDs, the Identity Graph provides an accurate, privacy-conscious view of people that supports recognition, targeting, and measurement without exposing raw PII.

Measurement Enablement workflow (Measurement Enablement)

A LiveRamp workflow where LiveRamp replaces the input identifiers (such as PII, cookies, mobile device IDs, CIDs, etc.) with their associated RampIDs and return the file to the specified locations

PII

Personally identifiable information (such as name and postal, phone number, or email address) which, on its own or when combined with some other data, can be used to identify an individual

PII identifiers

A category of identifiers where the identifiers consist of PII (personally identifiable information). PII identifiers are sometimes also referred to as "offline identifiers".

pseudonymous identifiers

Identifiers that cannot be directly tied back to an individual

RampID

LiveRamp's universal, pseudonymous identifier that is tied to devices in the LiveRamp Identity Graph

Record Sync

A type of LiveRamp destination integration that allows you to propagate user deletions downstream to supported destination platforms

roles

A group of permissions that define the access a user account or service account has within an organization in the Data Collaboration Platform

second-party data

Data that a company has obtained from a partner, as opposed to first-party data or third-party data

segment

A group of your records that are defined by a specific attribute (a field/value pairing, such as "Gender=female"). For example, a field for "Gender" might contain segments for "Gender=Female" and for "Gender=Male."

segment data

Data you use to group your records based on certain attributes (such as "Gender=Female" or "Income=25,000-49,999") so you can distribute those records to one of LiveRamp's partners, typically for targeting, measurement, or personalization

service account

A type of account that is used to allow programmatic access to your organization in the Data Collaboration Platform

third-party data

Data that a company has purchased from a third party in LiveRamp, as opposed to first-party data or second-party data

unique records

The number of records in a given that are tied to unique members (after deduplication). In almost all cases, when we say "record," we mean a unique record

universe dataset

Your full audience dataset, containing the entire set of raw, customer-level data (PII touchpoints and/or online identifiers) keyed off a customer ID (CID), which is used during identity resolution to resolve and unify your data to RampIDs.

value

Within a column of segment data in a data file, the entry for a given record that indicates a trait or attribute value, such as "BMW" in a field named "Car_Owned." A group of users with a specific field-value pairing creates a segment.