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Activation Guide for Audience Targeting

LiveRamp integrates with several key ecosystem partners, enabling customers to activate user lists (audiences) to available partners.

See the sections below for information on the available activation partner integrations used for audience targeting, including configuration requirements and deliverables.

Note

If you have any questions regarding a specific partner or activation configuration, contact your LiveRamp representative.

Google Customer Match

Supported Identifiers

  • First-party hashed emails (HEMs)

  • First-party mobile advertiser IDs (MAIDs)

Prerequisites

The Google Account must be allowlisted for Customer Match before configuring the integration. If applicable, contact your Google Ads account manager to request allowlisting.

Integration Steps

  1. You provide the Google Ads Customer ID from your Google Ads Manager account to your LiveRamp representative.

  2. LiveRamp sends an account Link Request to your Google Ads Manager account.

  3. You accept the Link Request for audiences to be shared to your account.

  4. LiveRamp sends a test segment.

  5. You verify that the test segment was received.

Note

Google has a 1,000 matched user minimum for activation.

Google DV360

Note

This integration can also be used to send audiences to YouTube via DV360.

Supported Identifiers

  • First-party hashed emails (HEMs)

  • First-party mobile advertiser IDs (MAIDs)

Prerequisites

Integration Steps

  1. You provide your Advertiser ID, Credential JSON, and App IDs to your LiveRamp representative.

  2. You confirm a user list question that can be used to test the DV360 pipeline.

  3. LiveRamp creates the partner channel and activates the specified user list question using the provided credentials.

Facebook Direct

Supported Identifiers

  • First-party hashed emails (HEMs)

  • First-party mobile advertiser IDs (MAIDs)

Prerequisites

Identify your Facebook Client Ad Account ID.

Integration Steps

  1. You generate an access token in Facebook by following the steps in "Generate an Access Token for a Facebook Direct Integration".

  2. You provide the access token and your Facebook Client Ad Account ID to your LiveRamp representative.

  3. LiveRamp creates the partner channel and activates a specified user list question for connection verification.

Note

Facebook has a 100 matched user minimum for activation. However, a higher threshold is recommended for more optimal reach and targeting.

Snapchat Audience Match

Supported Identifiers

  • First-party hashed emails (HEMs)

  • First-party mobile advertiser IDs (MAIDs)

Integration Steps

  1. In your Snapchat organization, add integrations@habu.com with the following permissions:

    Snapchat Permission

    Snapchat Permission Level

    MEMBER

    Organization

    DATA ANALYST

    Ad Account

    AUDIENCE

    Ad Account

    LiveRamp's member status displays as "Invited" until the invite is accepted.

  2. You provide your LiveRamp contact with your Organization ID and Ad Account ID.

  3. LiveRamp accepts the invite and LiveRamp's member status updates to "Member".

  4. LiveRamp creates the partner channel and activates a specified user list question for connection verification.

Note

Snapchat has a 1,000 matched user minimum for activation.

Twitter Custom Audiences

Supported Identifiers

  • First-party hashed emails (HEMs)

  • First-party mobile advertiser IDs (MAIDs)

Integration Steps

  1. You add the following LiveRamp Twitter Handle as a user in your Ad Account with "Partner Audience Manager" permissions: @Habu94056662

  2. You provide your Twitter Account ID to your LiveRamp contact.

  3. LiveRamp creates the partner channel and activates a specified user list question for connection verification.

Note

Twitter has a 100 matched user minimum for activation. However, a higher threshold is recommended for more optimal reach and targeting.

TikTok Custom Audiences

Supported Identifiers

  • First-party hashed emails (HEMs)

  • First-party mobile advertiser IDs (MAIDs)

Integration Steps

Note

If you are using both the TikTok Custom Audiences and the TikTok Offline Conversions integrations, the integration steps below only need to be completed once to generate the authorization code.

  1. Ensure the user following these steps has at least Operator access to the Advertiser Account.

  2. Enter this authorization URL for LiveRamp's TikTok app into your browser: https://ads.tiktok.com/marketing_api/auth?app_id=7078202285670531074&state=your_cust[…]arams&redirect_uri=https%3A%2F%2Fwww.habu.com&rid=dk3ysfq6bdb.

  3. Review the requested Audience Management and Offline Events Management permissions and select Confirm.

    You are redirected to the Habu.com website and the URL will return an authorization code and code.

  4. Copy the entire URL and send it to your LiveRamp contact.

  5. Under the Members tab, select the member to grant asset access to.

  6. Click Assign Assets, select the assets you’d like this member to have access to, and then select an asset-specific role.

    Note

    LiveRamp needs a minimum permission of Operator to facilitate audience activation

  7. Click Assign.

  8. LiveRamp creates the partner channel and activates a specified user list question for connection verification.

Note

TikTok has a 1,000 matched user minimum to target a custom audience in an ad group.

Pinterest Customer Lists

Supported Identifiers

  • First-party hashed emails (HEMs)

  • First-party mobile advertiser IDs (MAIDs)

Integration Steps

  1. Log into your Pinterest business account.

  2. Click the directional chevron down icon in the top-right corner of your screen.

  3. Select Business Manager from the menu.

  4. Click Partners in the left-side navigation.

  5. Click Add partner.

  6. Enter LiveRamp's business ID: 1046453800824649466.

  7. Select Invite a partner to access your assets.

  8. Click Assign ad accounts to assign the Audience permission.

  9. LiveRamp creates the partner channel and activates a specified user list question for connection verification.

Note

Pinterest requires a minimum of 100 Pinterest accounts in a customer list in order for it to be used for audience targeting.

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