Getting Started with Identity Resolution in LiveRamp Clean Room
LiveRamp makes it safe and easy to connect data, and we've built our identity infrastructure capabilities into LiveRamp Clean Room to allow you to resolve and connect data directly where it lives.
This capability ensures data owners in LiveRamp Clean Room can collaborate with partners on LiveRamp Identity as needed, driving an enhanced match within clean room questions and enabling seamless activation of segments built within the clean room. These capabilities can power both marketing and advertising use cases.
You can utilize identity resolution in Clean Room for US data and for non-US data. See the articles in this section for more information.
Note
Identity resolution in LiveRamp Clean Room is only available for Hybrid and Confidential Computing clean rooms.
You can also choose to do identity resolution using other methods that take place outside of LiveRamp Clean Room (such as using our Embedded Identity in Cloud Environments solution, using LiveRamp’s Local Encoder solution, or resolving your data by uploading it into LiveRamp Connect). Talk to your LiveRamp representative to get more information on these options.