Embedded Identity in Cloud Environments
LiveRamp makes it safe and easy to connect data, and we've built our identity infrastructure capabilities into cloud environments to resolve and translate identifiers directly where the data lives. Key use cases this unlocks for our clients include the consolidation of customer data to a person-based view (across PII or device identifiers) and the translation of identifiers to enable data collaboration or activation use cases.
Both identity translation and identity resolution can be performed in cloud environments.
Identity Translation in Cloud Environments
LiveRamp's identity translation in cloud environments can be accessed via RampID and Known ID translation functionality in these cloud environments:
Snowflake:
AWS (see the articles listed below for more information):
BigQuery (for information, see "Perform RampID Translation in BigQuery")
RampID Identity Resolution in Cloud Environments
LiveRamp's identity translation in cloud environments allows you to resolve both known and pseudonymous identifiers to pseudonymous RampIDs for person-based marketing in these cloud environments:
Snowflake: You can resolve online device identifiers (cookies, mobile device IDs, and CTV IDs), PII, and CIDs. You can also resolve person-based RampIDs into household RampIDs. For information, see "Perform RampID Identity Resolution in Snowflake (US Data)".
AWS:
ADX: You can resolve online device identifiers (cookies, mobile device IDs, and CTV IDs), PII, hashed email addresses, and CIDs. You can also resolve person-based RampIDs into household RampIDs. For information, see "Perform RampID Identity Resolution Through ADX".
AWS Entity Resolution: You can resolve hashed email addresses using AWS Entity Resolution. For information, see "Perform RampID Identity Resolution Using AWS Entity Resolution".
BigQuery: You can resolve online device identifiers (cookies, mobile device IDs, and CTV IDs), PII, and CIDs. You can also resolve person-based RampIDs into household RampIDs. For information, see "Perform Identity Resolution in BigQuery".
Known ID Identity Resolution in Cloud Environments
LiveRamp's known identity translation in cloud environments allows you to resolve consumer PII into LiveRamp Known IDs, which allows you to consolidate your consumer PII across fragmented data sources into a unified view to gain an accurate customer profile, improving customer data management and powering effective customer engagement. You can access Known Identity Resolution in these cloud environments:
Snowflake: For information, see "Perform Known Identity Resolution in Snowflake (US Data)".
AWS ADX: For information, see "Perform Known Identity Resolution Through ADX".