Embedded Identity in Cloud Environments
LiveRamp makes it safe and easy to connect data and we've built our identity infrastructure capabilities into cloud environments to make it easy to resolve and translate identifiers directly where the data lives. Key use cases this unlocks for our clients include consolidation of customer data to a person-based view (across PII or device identifiers) and translation of identifiers to enable data collaboration or activation use cases.
Both identity translation and identity resolution can be performed in cloud environments.
Identity Translation in Cloud Environments
LiveRamp's identity translation in cloud environments can be accessed via RampID translation functionality in these cloud environments:
Snowflake (for information, see "Perform RampID Translation in Snowflake")
AWS (see the articles listed below for more information):
BigQuery (for information, see "Perform RampID Translation in BigQuery")
Identity Resolution in Cloud Environments
LiveRamp's identity translation in cloud environments allows you to resolve both known and pseudonymous identifiers to pseudonymous RampIDs for person-based marketing in these cloud environments:
Snowflake: You can resolve online device identifiers (cookies, mobile device IDs, and CTV IDs), PII, and CIDs. You can also resolve person-based RampIDs into household RampIDs. For information, see "Perform Identity Resolution in Snowflake".
AWS:
ADX: You can resolve online device identifiers (cookies, mobile device IDs, and CTV IDs), PII, hashed email addresses, and CIDs. You can also resolve person-based RampIDs into household RampIDs. For information, see "Perform Identity Resolution Through ADX".
AWS Entity Resolution: You can resolve hashed email addresses using AWS Entity Resolution. For information, see "Perform Identity Resolution Using AWS Entity Resolution".
BigQuery: You can resolve online device identifiers (cookies, mobile device IDs, and CTV IDs), PII, and CIDs. You can also resolve person-based RampIDs into household RampIDs. For information, see "Perform Identity Resolution in BigQuery".