Embedded Identity in Cloud Environments
LiveRamp makes it safe and easy to connect data and we’ve built our identity infrastructure capabilities into cloud environments to make it easy to resolve and translate identifiers directly where the data lives. Key use cases this unlocks for our clients include consolidation of customer data to a person-based view (across PII or device identifiers) and translation of identifiers to enable data collaboration or activation use cases.
Both identity translation and identity resolution can be performed in cloud environments.
Identity Translation in Cloud Environments
LiveRamp's identity translation in cloud environments can be accessed via RampID transcoding functionality in these cloud environments:
RampID Transcoding in Snowflake (see "Perform RampID Transcoding in Snowflake" for more information)
RampID Transcoding in AWS (see "Perform Transcoding Through AWS Sagemaker" for more information)
RampID Transcoding in the Amazon Data Exchange (ADX) (see "Perform Transcoding Through ADX" for more information).
RampID Transcoding in BigQuery (see "Perform RampID Transcoding in BigQuery" for more information)
Identity Resolution in Snowflake
LiveRamp’s identity resolution in Snowflake resolves online device identifiers, including cookies, mobile device IDs, and CTV IDs, and PII into a pseudonymous RampID for person-based marketing. You can also resolve person-based RampIDs into household RampIDs. See "Perform Identity Resolution" for more information.
Identity Resolution in AWS
LiveRamp’s identity resolution in AWS resolves online device identifiers, including cookies, mobile device IDs, and CTV IDs, and hashed email addresses into a pseudonymous RampID for person-based marketing. You can also resolve person-based RampIDs into household RampIDs. See "Perform Identity Resolution Through ADX" for more information.