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Announcement: Data Buyers Can Now Distribute Data Marketplace Segments to Google (8/12/26)

Google now lets LiveRamp Data Marketplace buyers distribute standard and custom segments directly to their own DV360 and Google Ad Manager seats. This is a major shift from Google's previous seller-only distribution model, and it gives buyers self-service control over segment activation for the first time.

This closes a longstanding gap in how buyers activate LiveRamp Data Marketplace data within Google's platforms, putting buyers on equal footing with sellers for the first time.

For data buyers, this should have the following benefits:

  • More control and speed: You can push audiences to your own DV360 and Google Ad Manager seats directly instead of relying on sellers or intermediary workflows and reducing back-and-forth and operational friction.

  • Improved campaign agility: You can activate, test, and optimize audiences faster in DV360 without waiting for a seller to license or push each segment.

Note

Data buyers can continue to find Data Marketplace standard segments in Google. 

For more information, see “Distribute Data Marketplace Data to Google” or contact your LiveRamp representative..

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