Announcement: Netflix Ads Now Available for First-Party Activation in Ten New International Markets (2/27/26)

You can now activate first-party audience segments across Netflix’s premium CTV inventory in ten new international markets with a new Netflix (Global) - First-Party Data destination account tile. In addition to the US, supported international markets now include the UK, France, Germany, Italy, Spain, Australia, Japan, Brazil, Mexico, and Canada.

Netflix is one of the world’s leading entertainment services with more than 325 million paid subscribers across more than 190 countries and 190 million monthly active viewers on its ad tier.

Advertisers can now reach out to their account team or set up a new Netflix (Global) First-Party Data destination account in Connect to activate first-party segments for these new markets. Our integration with Netflix will automatically validate the entered Advertiser ID (provided by Netflix) and collect Netflix Terms & Conditions agreements (preview Netflix’s terms here).  For instructions on activating a destination account, see “Activate a New Destination Account”.

If you have any questions or want to review your first-party data activation strategy to ensure you are prepared to take advantage of the premium CTV inventory and reach available through this new LiveRamp network destination, contact your LiveRamp CSM.