Announcement: Updated TikTok Integration (10/26/26)

LiveRamp and TikTok have updated our first-party and Data Marketplace activation integrations to improve stability, increase audience delivery speed, and make issue resolution easier and faster. The new integration delivers a more direct, continuously updated stream of audience data via API, the same approach we use on many other platforms.

If you’re currently distributing to TikTok, you do not need to make any changes to your existing distributions or destination accounts. Some customers might see audience size fluctuations in TikTok Audience Manager as counts normalize during the first week of the new integration

For more information on distributing to TikTok, see “Distribute Data to TikTok”.  If you have any questions about this update, contact your LiveRamp representative.