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Determining the Dataset to Upload Data To

A dataset is a way to group your users within LiveRamp. In many cases, you might only need to have one dataset.

Note

Although having only one is often preferable, in some situations, you might want or need to . See “Determining the Number of Datasets to Create” and "Recommended Dataset Limits" for more information.

However, if you have more than one dataset, determine the dataset to upload data to based on:

  • How you're organizing your data (for example, if you have multiple audiences for multiple brands or other categories)

  • The types of identifiers used in each dataset (for example, PII identifiers or device identifiers)

  • The type of identifier each dataset uses as its dataset key

Once you've determined the dataset to upload the data to, make sure the data do not exceed the recommended file limits.

In this section:

A category of identifiers where the identifiers consist of PII (personally identifiable information). PII identifiers are sometimes also referred to as "offline identifiers."

A category of identifiers where the identifiers are based on digital devices (for example, cookie IDs or mobile device IDs).

Data that are used to identify something, such as a person, mobile device, computer browser, or household.

A field in your files that acts as a unique ID for all of the records in a given LiveRamp dataset.