Product Limits and Guidelines
Be sure to keep the following limits and recommendations in mind while using Connect.
LiveRamp has developed recommended file limits to minimize delays and ensure maximum performance. When preparing your files, make sure to take into account the recommended file limits listed below.
Caution
Depending on your contract, you might be required to adhere to these limits.
Item | Limit |
|---|---|
Rows | Minimum of 25 rows per file |
Maximum of 500,000,000 rows per file (100,000,000 for UK data files and 30,000,000 for French data files) | |
Segment data fields (segment categories, such as "Gender") | Maximum of 500 per file CautionFor Measurement Enablement workflow files, the maximum is 400 columns. NoteThis does not include identifier data fields. |
Distinct field/value pairs for segment data (such as "Gender=Female") | Maximum of 5,000 total per file |
Character limits for segment names (which are a combination of the field label and field value label, for example, "FavoriteSport=Baseball") | Maximum 100 characters Note100 characters is the limit for a segment that might be sent to Facebook. If a segment will not be sent to Facebook, the character limit is 150. |
Character limits for each line or row | Maximum of 10,000 characters per line or row (1,000 for EU data files) |
Files for Measurement Enablement workflows | Column-based files only (no key-value files) |
File size (uncompressed) | Maximum 50 GB |
Note
If a file is larger than 50 GB (uncompressed), split the file into smaller files. For more information, see “Splitting Large Files Before Uploading”.
When creating files for upload to a particular , make sure to take into account the recommended limits as well as all recommendations on file creation and formatting.
Recommended Dataset Limits
LiveRamp has developed recommended dataset limits to minimize delays and ensure maximum performance. When managing your datasets, make sure to take into account the recommended dataset limits listed below:
Caution
Depending on your contract, you might be required to adhere to these limits.
Item | Limit |
|---|---|
Maximum 500,000,000 per dataset | |
Segment data fields (segment categories, such as "Gender") for Activation workflow datasets | Maximum 500 per dataset |
Columns for Measurement Enablement workflow datasets (including both identifier columns and segment data columns) | Maximum 500 per dataset |
Built segments (segments that have been built in Connect) | Maximum 100 per dataset |
File uploads | Maximum average of 1 file per hour (1 file per day for PII-based UK data and 1 file per week for PII-based French data) |
Tip
To view the number of unique records, segment data fields, and built segments in each dataset in your account, select Data Management → Datasets in the navigation menu to navigate to the Datasets page. See "View Dataset Details" for more information.
Caution
Exceeding the maximum average of file uploads per dataset might result in SLAs not being met. When uploading multiple U.S. data files, do not exceed 24 per day.
When creating files for upload to a particular dataset, make sure to take into account the recommended file limits as well as the file formatting guidelines.
Note
By default, new datasets are configured with an import recency filter to automatically delete files that are older than 360 days. This helps to manage the size of the dataset and to reduce costs (if you're using the Records Under Management billing metric).
For an existing dataset without an import recency filter, you can create a support case to request an import recency filter. For more information, see "Automatically Delete Older Files".
Keep the following recommended limits in mind when adding segments to distribution for a particular destination account:
Item | Limit |
|---|---|
Maximum number of segments distributing in one destination account | 1,000 |
Maximum number of segments added for distribution to a destination account per hour | 500 per hour |