Announcement: Curation Now Available in Google Ad Manager (3/27/25)

Curation in Google Ad Manager streamlines media buying, giving agencies greater control, efficiency, and transparency. Now, brands and agencies can pre-select premium inventory, enrich it with high-quality audience data, and activate curated deals—all within a seamless workflow.

For data sellers, this is an opportunity to increase visibility and demand by ensuring your data is readily available for agencies looking to enhance their curated deals.

For more information, see Google’s announcement or "Distribute Data Marketplace Data to Google Curation in Google Ad Manager".