Announcement: Netflix Now Available as a First-Party Destination (5/6/25)

Netflix Ads is now a LiveRamp destination for US advertiser clients to activate first-party segments via RampID for personalized, addressable targeting with Netflix Media buys.

Netflix is one of the world’s leading entertainment services with more than 70 million monthly active ad-supported users globally. US advertisers using LiveRamp’s collaboration platform can now activate first-party segments and addressably reach consumers across Netflix premium CTV inventory.

All US advertisers previously approved by Netflix (and possessing a Netflix Advertiser ID) will now see a Netflix destination account in their Connect account.

All other US advertiser clients can activate a new Netflix destination account in Connect to activate first-party segments to Netflix. Our API with Netflix automatically validates the Advertiser ID entered for each and collects Terms & Conditions agreements (you can preview Netflix’s terms here). For instructions on activating a destination account, see “Activate a New Destination Account”.

If you have any questions or want to review your first-party data activation strategy to ensure you are prepared to take advantage of the premium CTV inventory and reach available through this new LiveRamp network destination, contact your LiveRamp CSM..