Announcement: Data Marketplace Data Policy Updates (2/28/22)
In order to better strike the balance between consumer privacy, protection and client clarity, LiveRamp has enacted a new policy for all buyers and data sellers in the Data Marketplace. LiveRamp has removed the previous R1-R4 classifications and will now be using three categories to classify segments intended for the Data Marketplace:
Prohibited
Custom Only
Generally Available (GA)
As a part of this change, LiveRamp has also removed the restricted icon in the Data Marketplace - Buy Segment Data page. The icon was causing confusion for data buyers who believed the restricted icon excluded certain segments for usage and/or purchase, which was incorrect.
Note
The removal of the icon is unlikely to impact the visibility or distribution of segments or change the functionalities of the Data Marketplace. The primary focus is on improving end-user user experience and productivity.
Prohibited Data Marketplace Segments
Segments containing any of the following types of information are not allowed in the Data Marketplace. Do not upload Data Marketplace segments that are based on any of the following topics:
Caution
Violations of this policy will put your relationship with LiveRamp at risk.
Cannabis/marijuana (THC, not CBD)
Inferred Interest or Modeled Health-Related Segments relating to sexually-transmitted diseases, mental health-related conditions, Protect Health Information, including inferences about a user’s sexual orientation, or conditions predominantly affecting or associated with children, and conditions not treated with over-the-counter medicine.
Government-issued Identification number
Financial account information
Biometric information
Minors (under 16)
Criminal history
Abortion
Illegal weapons
Known health or medical condition: information describing any individual’s known health or medical condition(s), including Protected Health Information (PHI)
Sensitive personal data or special categories of personal data as defined by GDPR, if applicable, or applicable data breach notification laws
Full date of birth
Mother's maiden name
Any username, email address or other unique electronic identifier or routing code, which is sent in combination with a personal identification code, password, or security question and answer and would permit access to any online account
Any individual’s digitized or other electronic signature
Precise location: Data that locates a device or person to a geographic area that is smaller than the area of a circle with a radius of 500m (i.e., 785,398 square meters, 0.785 square kilometers, or 0.303 square miles) (new definition)
Account logIn in combination with any required security or access code, password, or credentials allowing account access
Genetic information: Any information that is obtained from a genetic test
Custom Only Data Marketplace Segments
Any segments intended to target the following categories must be enabled as custom segments in the Data Marketplace:
Voter registration data
Health conditions that cannot be treated with over-the-counter medication or lifestyle modification
Any type of cancer
This requires the data buyer and data seller to communicate, and places the onus on data sellers to ensure that segments are being used for legitimate and ethical purposes.
Generally Available Data Marketplace Segments
Segments that are not based on prohibited topics and that don't meet the Custom Only requirements are classified as Generally Available (GA) segments (otherwise known as "standard segments"). These segments are LiveRamp’s “off-the-shelf” offering from data sellers. These segments are only limited by the prohibited uses outlined in “LiveRamp's Data Marketplace Data Policy”.
Note
Any segments that have been made GA and later found to be more properly classified as "Custom Only" will be removed from the Data Marketplace without advance notice.
See “LiveRamp's Data Marketplace Data Policy” for complete information on LiveRamp’s data policy for Data Marketplace segments.