Announcement: MediaMath Distributions Discontinued (7/5/23)
Note
Update 2/5/24: Distributions to MediaMath have been re-enabled using "MediaMath by Infillion" destination accounts. For more information, see this help article.
LiveRamp received news that MediaMath, a distribution partner, discontinued business operations as of June 30, 2023. As a result, all first-party (1P/Activation) and third-party (3P/Data Marketplace) distributions to MediaMath have been turned off across the LiveRamp platform. New distributions to MediaMath can no longer be initiated and new MediaMath destination accounts cannot be activated.
For more information, see this AdExchanger article.
Your data is still accessible for activation through alternative distribution partners. We have best-in-class partnerships with DSPs like Xandr, Adobe Ad Cloud, and more that are ready to activate your data on RampID today. We encourage you to review the comprehensive list of our partners, which provides a range of alternative options to activate your media.
If you have any questions or would like to discuss DSP options in more detail, reach out to your dedicated LiveRamp support team. They will be happy to assist you and provide guidance.