Announcement: Distribution to MediaMath Now Re-Enabled under Infillion Branding (2/5/24)

LiveRamp has re-enabled distribution services to MediaMath, now branded as "MediaMath by Infillion".  You can now resume data distribution to MediaMath by distributing through a "MediaMath by Infillion" destination account.

In 2023, MediaMath faced financial challenges and filed for bankruptcy, resulting in the temporary suspension of LiveRamp's distribution services for all clients associated with MediaMath (to view the previous announcement, click here). Infillion recently acquired MediaMath with a clear objective of relaunching their SSP/DSP.

From a technical standpoint, we are reinstating the same endpoints and delivery mechanisms that were in place for MediaMath before its closure. This ensures that you can treat this as a new integration and distribute first-party and third-party data to MediaMath by Infillion by activating a new "MediaMath by Infillion" destination account and adding your desired segments to distribution.  

For instructions on activating a destination account, see "Activate a New Destination Account". For information on distributing to MediaMath by Infillion, see this help article.

If you have any questions or require further clarification, contact your LiveRamp representative.