Announcement: Meta Restrictions for Data Marketplace Segments - Starting 2025 (11/15/24)
Starting January 2025, Meta will implement new restrictions on data marketplace segments related to housing, employment, and financial services, including credit-related campaigns, in the United States.
Overview of Meta Restrictions to Data Marketplace Segments
Here's what we know so far to help you navigate this update:
Scope of Restrictions: Starting January 2025, restrictions will apply to data marketplace segments in the United States, specifically targeting housing, employment, and financial products/services, including credit-related campaigns.
Objective: These restrictions aim to ensure compliance with advertising policies for sensitive sectors, aligning with regulatory standards and fostering fair practices.
Implications for Advertisers: Advertisers in these categories will need to carefully review their audience targeting practices to ensure they meet the new requirements, as non-compliance could lead to ad disapprovals or account issues. These requirement updates needed will be released from Meta in early December 2024.
Action Steps: Advertisers should prepare by evaluating and adjusting their custom audience strategies to avoid potential disruptions when the restrictions take effect starting January 2025:
New campaigns need to reflect restriction updates starting January 2025.
Current campaigns need to update their segments by March 2025.
Timing
The timing for these updates are the following:
New campaigns need to be updated by January 2025.
Current campaigns need to be updated by March 2025.
Next Steps
We’ll keep you informed with updates as they become available. Look out for our next update on technical requirements for these restrictions, coming in early December 2024.
If you have any questions or need assistance with adapting your campaigns, contact your LiveRamp representative.